Youtube marketing benefits are hard to ignore in a world of shrinking attention spans, especially for the written word.
Before I talk about the benefits I wanted to share some statistics from YouTube:
- This is mind-boggling: Almost 5 billion videos are watched on YouTube every single day.
- The total number of people who use YouTube – 1,300,000,000.
- Google’s annual revenue generated from YouTube is $4,000,000,000.
- This hurts: The youngest YouTube star Ryan ToysReview who is 6 years old made $11,000,000 in 2017.
- If you doubt mobile matters: The average number of mobile YouTube video views per day is 1,000,000,000 (No I did not add too many zeros).
Source: Merchdope.com YouTube Statistics
Accordingly, I rest my case.
You need YouTube video.
YouTube Marketing Benefit Number One: Video Establishes a Direct Connect to Your Customers
Videos provide direct face to face interaction with your audience. This helps people to identify with you and helps you to reach out to people on a more pe rsonal level.
It is vital for any business to build an emotional connection, with their audience. Video can help you to do this by capturing people’s attention. You can deliver your message and build relationships with multiple people at the same time. It also does so in an inoffensive way.
People will start to feel like they are a part of a community and not just buying a product or service from the company but from an individual or individuals.
YouTube Marketing Benefit Number Two: Video Helps to Build Trust
Gone are the days that a picture and name build trust online. Now video is king. By producing videos be they tips, interviews, how to’s, product testimonials or customer testimonials, you automatically create a powerful branding effect. People see you as a real walking, talking individual. They quickly get to know, like and trust you in a way print media simply can not duplicate.
Video is also a great means to showcase your expertise on a subject. Moreover, video brings things to life in a way a photo can’t achieve.
YouTube is also a good way to showcase your content.
Top view video with 5,361,024,099 views in less than a year! (Sorry not marketing related just very interesting.)
YouTube Marketing Benefit Number Three: Bigger Audience and Visibility
YouTube, is the number two search engine on the net today. Not only this, but people are watching YouTube now even more than ever. It is even more popular now than TV. See the stats below that support this fact.
- By 2025, half of the viewers under 32 will not subscribe to a pay-TV service.
- 6 out of 10 people prefer online video platforms to live TV
Source: Merchdope.com YouTube Statistics
People like to watch things more than read things. People are also using YouTube for research. With this gain in popularity, it is only going to continue to bring you more customers as time goes on.
Having the video blog on your YouTube channel will help you reach a much bigger audience, and it will contribute to building an online presence for your business.
Another thing that you can do is post your YouTube video to your social media sites. This will help you to gain more connections and get them connected to your videos and blog.
You see how are these things can work together.
YouTube Marketing Benefit Number Four: Get Ahead Of Your Competitors
Using video is a great way to stand out from the crowd.
Many people are still not using YouTube. So you have a chance to get established ahead of the growing number of entrepreneurs who are beginning to understand the power of YouTube marketing benefits.
Granted it takes some courage to get out there and put yourself in front of an audience. More than courage it takes a willingness to be vulnerable and to step into the unknown.
As Brene Brown says “Vulnerability is the birthplace of innovation, creativity, and change.”
However, if you can embrace the uncertainty that comes with putting yourself out to the world you will find that marketing on YouTube will help you in all aspects of your business online.
Since creative marketing is only continuing to grow, video marketing is the way to becoming more recognizable in our industry.
One thing I would suggest is to be yourself don’t worry about making mistakes it makes you human and relatable.
What is your biggest challenge in using video in your business?