7 Content Marketing Techniques to Power Up Your Online Business

Content Marketing

 What is content marketing?

Dictionary.Com defines it this way:

A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

There are so many strategies and tactics being thrown around that it makes it difficult to know where to focus for the best results. However, content marketing is one of the best places to start.  

Content marketing helps you:

1 Attract customers who prefer to learn rather than be sold. (The majority.)

Content Marketing

(Source: Why is Content Marketing Important.)

2 A way to show your expertise in your topic or subject.

3 You add value to your customer by providing information that helps them solve a problem.

4 You can use the content in many different ways to build your brand.

5. Sparks conversations with your customers or begins a word of mouth referral system.

 

Now that you can see the importance of content marketing let’s look the seven techniques you can use to power up your business.

1. Create valuable content

 

Create Good ContingBy posting good content on your blog you will get 77% more traffic and 97% more links than those businesses that do not.  

Make sure that the content gives your customer or subscriber value.  

Moreover, ask yourself if the content is on topic.

Don’t talk about the best coffee shops if you are focused on herbal teas.

Use lots of examples, graphics, and pictures to make your text more interesting.

Don’t be afraid to be controversial.

Ask introspective questions.

 

Make sure you post regularly. Create a posting schedule and stick to it.

Remember each piece of content you post to your blog, on your post cast, or video channel builds your authority, expertise, and brand.

2. Use Social Media to help you Connect with Your Audience

Facebook is one of the most powerful ways to connect with your audience.  I suggest you create a Facebook page or group so that people have a place to connect with you and others in your group.  By regular posting and interaction you can create strong relationships this will only strengthen your business

Social MediaStatistics suggest that most people spend, on average, two hours a day on Facebook. With over a billion users this makes this platform a great place to find prospects and to engage with them.

Twitter, Linkedin, Instagram are all dynamic social media platforms where you can show off your content and attract more attention your business and brand.

A search on Google will quickly reveal many excellent E-books on how best to use each platform.

Focus on one or two platforms that most appeal to you.

Make sure you follow a posting schedule that supplements your blog.

For a great article on the best social media platforms for content marketing read:

The Best Social Media Platforms for Social Media Marketing in 2018

3. Remember to Use Keywords

KeywordsNinety-five percent of all purchases begin with someone searching for it on google.  However, if you properly Optimise your site by adding relevant keywords, you will be found more often by Google. This creates more sales and sign-ups. This will also increase your ranking and prove your trustworthiness and drive more organic traffic to your site.  

Moz.com defines a keyword this way: Keywords are ideas and topics that define what your content is about.

As a blogger, I highly recommend Yoast as your go-to plugin for SEO.

4. Launch The Awesome Power Of Social Media Advertising.

Advertising on Social MediaSocial media ads turn viewers into paying customers. “Paid Social Ads ” promotes your content to your target audience. With Facebook ads, for instance, you can target by country, age,  and interests. This makes Facebook, and other media platforms, a powerful way to reach your ideal or target customer.

These ads can be tailored to fit any budget.

You can easily scale your advertising. As revenue grows so does the budget you have available to purchase even more advertising.

My advice is to stay slow, experiment with your graphics and your message.

Then as you learn what works and you gain more confidence you can start to take bigger risks.

You don’t have to be a marketing guru to take advantage of this form of advertising to showcase your content and style.

Below is a brief synopsis of The 6 Most Effective Types of Social Media Advertising in 2018 posted in Big Commerce Incorporated. 

Note my highlight regarding using your content as a base for your advertising.

Social Media Advertising

5. Use Valuable Content As Lead Magnets

Lead MagnetThis definition of a lead magnet is from Digital Marketer: 9 Lead Magnet Ideas

“Lead Magnet — noun — an irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information. The goal of the Lead Magnet is to maximize the number of targeted leads you are getting for an offer.”

Premium content offers ebooks and email courses produce 3 times the same number of leads as conventional “outbound” advertising… and it costs 62% less.

You’ve already created the content.

All you need to do is transform your work into a different media to create that high-value piece of content others are willing to give away their name and email for.

 

6. Include a Call to Action

Take actionLike most things in life, if we want something you need to ask.

Here’s a fact:  70% of businesses do not have a call to action on their homepage.

I cannot stress enough how important it is to have an opt-in form and a direct request to fill it out.

This works best if you have a free report to offer or something of value.  

The best way to create a free report or lead magnet as it’s often called is to assemble something from your content marketing.

For instance, you might have a long article about creating a lead magnet. To help you, customers,s you create a short checksheet of your most important points and give that away as a free offer in return for thier name and email address.

It’s not necessary to create new content all the time. It’s important to learn how to reuse or repurpose all that content you create.

Remember all that creative work and time spend composing your content won’t do much good if it doesn’t call to your readers to take action.

7. Use Great Visual Elements

Photo of Apples

 

The purpose of using visuals in your content marketing relates to our growing need to quickly grasp or assess content. You need to grab attention quickly and graphics do that before your text has a chance to put in its hooks.

Visuals also help break up blocks of text which makes the text appear less intimidating to the reader.

The use of infographics is an excellent way to enhance your content marketing using a condensed mix of visuals and graphics.

In fact turning one of your longer pieces of content into a visual graphic is a great way to repurpose your content while giving you a great lead magnet to offer to potential subscribers or customers.

Summary

Content marketing is a critical part of growing your business, creating a brand identity and showing off your expertise so your subscribers and customer come to know like and trust you by the great and valuable content you create for them.

You may try to resist the need to be a content provider. You may claim you aren’t an artist.

But it’s long been established in our  new economy everyone is an artist:

Every human is an artist. The dream of your life is to make beautiful art.

Don Miguel Ruiz

Now it’s your turn to take up the mantle of the artist in you.

Get into action. (Remember: call to action.)

Go out and create a new piece of content to enhance your business and marketing now.

From reading this article what would you suspect is your biggest challenge to calling forth the artist within you? 

© Kerri Foster

 

I am currently using a funnel called Funnel X Project.  This funnel is set up to help me earn from four different income streams at one time.  It builds your list first then has video directions in it to help people to set it up.  It also makes sales for you with a video sales presentation built in.  This system is currently making sales for me daily.  You have nothing to lose give it a try today.  The funnel itself is worth $999.00 Get the Funnel for Free Today!!!

For tips on how to set up your funnel, you can read my article

5 Simple Marketing Funnel Mistakes New Marketers Make

 

 

 

 

 

 

 

Are You Struggling To Write Attention-Grabbing Headlines?

Headline-grabbing article

There are a lot of reasons that we as marketers need to learn how to write attention-grabbing headlines!. Headlines are used to capture people’s attention and can affect all aspects of our business. Today, for example, I used a headline to get you to read this blog post. Some other places that we use headlines are emails, splash pages, and capture pages. In this article, I am going to give you some easy to implement tips that will help you in your efforts to write a good headline.

Six Attention-Grabbing Headlines

A Headline Should Be Unique

Unique finger print

No one even notices the person in the crowd that blends right in.  

If you act the same and dress the same you will not be noticed.

But if you’re the one in the crowd wearing the clown costume or a bright neon shirt you are sure to be noticed.  

Transfer this to your marketing campaigns do something different stand out from the crowd.

For instance, The Adkreator owner, Barb DelGiudice is known for her birds. There’s a woman who sings on video for her lead capture pages.  

These are different than the rest, they stand out. Use your imagination and see what you can come up with.

Ask a Question

Ask Questions

Because your prospect’s brain (and your brain, too) is hard-wired to solve the problem. She or he must keep reading to answer the question… meet the challenge… discover the benefits (or the secret sources of her pain).

A good question headline will ask a question that your audience wants to know the answer to.  You will then need to answer the question in your article if you do a good job you will make them want to look for more articles from you that help them to solve their problem. Here is an example.

Do You Have A Hard Time Getting Visitors to Your Website?

So my article will address how to get visitors to my website

The “How To” Headline

How to Headlines

This kind of headline is very popular today because it works really well.

I think that how-to-do something is probably also something that people would google like: How to get people to read your blog post.  I may type in How do I get people to read my blog post on google and that would take me directly to an article on how to do that.

How to titles offer a fix for a problem your reader is having. 

   

The Numbered Headline

Number Headlines

 Numbered headlines work well because they offer tips or tricks that can solve your readers’ problem or pain point. Using numbers helps the headline to stand out because the reader might be aware of one or two ways to deal with their issue but you are offering six. It’s curiosity. It lures the reader in. 

They asked themselves, “So what other ways can you do this?”

Check out these examples of Headlines Using Numbers

  1. Ten Simple Tips I Use to Get Traffic to My Blog.  
  2. The Top 6 Reasons Why People Fail Online.
  3. 3 Simple Ways to Improve Your Results with Safelists

You can see how these headlines want you to keep reading.

The Who Else Headline

Who am I

Now, these are extremely effective because they imply social proof. People generally want to do what other people are doing.

Examples of this one are:

Who Else wants to learn some simple tricks to get views to your site?

Who Else Wants More Traffic to Their Website?

See Who Else is Using This SEO Trick?

These are easy headlines to create, spark curiosity and just a touch of nosiness.

 

The Weird Trick Headline

Tricks

This has become popular lately because it implies a strange trick that can quickly get the reader what he or she wants.  

For example:

One Weird Old Trick for Cutting Down Belly Fat

Or

Weird Conversation Starters that Women will Respond To Positively 

 

 

 

Try Your Hand at Writing Attention-Grabbing Headlines

There are many ways to write attention-grabbing headlines.

One way to increase your ability to write go headlines is to create a swipe file where you collect headlines that stood out for you.  But don’t use collect. Use the headline format to write titles that match your area of interest.

Let me help get the creative juices flowing.

Send me your favorite attention-grabbing headline, or include it in the comments section below.

© Kerri Foster

I am currently using a funnel called Funnel X Project.  This funnel is set up to help me earn from four different income streams at one time.  It builds your list first then has video directions in it to help people to set it up.  It also makes sales for you with a video sales presentation built in.  This system is currently making sales for me daily.  You have nothing to lose give it a try today.  The funnel itself is worth $999.00 Get the Funnel for Free Today!!!

Improve Your Safelist Results With These 3 Simple Actions

How to Improve Results

We should always be looking for ways to improve our safelist results. 

We want to see a bigger return on our investment which in the case of safelists and mailers often means the work of reading ads so we can qualify to send out mailings. 

Action One: Write Short Emails  

Make it a brief statement that catches the reader’s attention so they will want to click the link.

Readers are looking for the link that will allow them to collect credits. There are not interested in your brilliantly crafted email.

If the email is too long they may will hit delete and move on.

Remember there is no shortage of emails to read to collect credits.

Want visits to your landing page: Keep it short.

The email below is a good example of keeping it short.

 

Hi #FIRSTNAME#
 
If you’ve been struggling to earn your first commission online, then you need a proven marketing funnel.
 
This funnel has multiple streams of income on the back-end, so can add-up into a serious commission generator.
 
It’s completely newbie friendly and you could make your very first sale, as soon as tonight!
 
Take action on this page…
 
Best wishes,
Kerri Foster
Internet Marketing Specialist
 

Action Two: Use A Lead Capture Page To Improve Your Safelist Results

It’s called a lead capture page because the potential subscriber gives his name and email to get what you are offering.

Below is an example of an LCP (lead capture page) I use to capture names.

I use Duel Squeeze or Landing Page Monkey to create my splash pages. The one above was done with Duel Squeeze.  Duel Squeeze builds your list and leverages the efforts of others.  Anyone who uses it it that signs up under you, you will get their signups as well to your list.

Action Three: Use the Filter Function at Gmail.

To improve your safelist results, even more, use filters.Most safelists and mailers insist you use a Gmail address.

Gmail makes it easy to setup and use filters.

If you aren’t sure what I’m talking about I’ve included a good tutorial Youtube Video I made  to show you how it’s done.

How to Use Filters in Gmail.


  

To keep further improving your safelist results I use Referral Frenzy to speed up sending out my emails.

Referral Frenzy is a huge marketing tool that will allow you to get results from your marketing campaigns.  You will get tons of advertising along with the ability to assign credits to your safelists and traffic exchanges without having to log in.  You will also be able to send out mail to over 130 mailers all at the same time. This tools saves me countless hours of time and is a must-have in your business arsenal.  

Click the Banner below to sign up for this essential tool Referral Frenzy.

referral Frenzy

What actions do you take to improve your results with safelists and mailers?

I am currently using a funnel called Funnel X Project.  This funnel is set up to help me earn from four different income streams at one time.  It builds your list first then has video directions in it to help people to set it up.  It also makes sales for you with a video sales presentation built in.  This system is currently making sales for me daily.  You have nothing to lose give it a try today.  The funnel itself is worth $999.00 Get the Funnel for Free Today!!!

For tips on how to set up your funnel you can read my article

5 Simple Marketing Funnel Mistakes New Marketers Make

 

 

5 Simple Marketing Funnel Mistakes New Marketers Make

Checking a Marketing Funnel

I’ve been busy over the last month helping my affiliates set up marketing funnels I promote.  I’ve found while helping them, 5 simple funnel mistakes or common errors. 

By outlining those mistakes I hope to people avoid these some of the frustration experienced. Ultimately to save time it getting set up without headaches. 

These are simple funnel mistakes and easily avoided by showing a little patience.

Funnel Mistakes One: Not Putting Aside Enough Time to Set Up the Funnel

Running Out of Time

This one seems like a no-brainer. However, quite often the funnel owners underestimate the amount of time it will take a new marketer to complete the setup steps. 

If you are in the middle of a busy day, but you’ve been told it will only take you ten minutes to set up the funnel you might be tempted to go ahead and do the setup. 

Don’t do it.

If you only have a ten to fifteen-minute window to set up. and it starts to take long, your rush to complete the process means more errors which start to take up time you don’t have.

Plan wisely. Use your calendar, clear a spot that allows you ample time to get set up without having an eye on the clock.

Expect setup to take 3 of 4 times longer than suggested.

Funnel Mistakes Two: Not Reading or Watching the Instructions Thoroughly 

read and understand

If you haven’t set aside enough time your instincts push you to force your way through the setup steps.

Ben Franklin said, “Take time for all things: great haste makes great waste.” 

New research is showing that your brain reacts differently under time pressure causing more mistake.  

See Brain study provides new insight into why haste makes waste.

My recommendation is to turn off all distractions while you are setting up your funnel. Make sure you understand the instructions. If you just don’t understand something ask for help from the vendor or your upline affiliate.  

Don’t move forward without getting clarity. 

Funnel Mistakes Three: Not Following Instructions Exactly

Follow Instructions

Setting up a funnel requires you to meet all the technical requirements, or the funnel will not work in the way intended. While owners make every effort to make set up as easy as possible, it’s still your job to follow instructions exactly.

This funnel mistake is one I see people make most often.

As an example, I had a client who started to rush to complete setup and failed to follow the exact steps, leading to a big hairy mess even though the setup was a simple step by step process.

Some people feel they know better than the owner and know what they need to do.

Do one step at a time, pause check your work, then move on to the next step.

Believe me when I say you will save yourself hours of wasted time and frustration.

Funnel Mistakes Four: Not Adding All the Recommended Programs 

Recommended Programs

As an affiliate marketer, you join a funnel to make money. When you don’t sign up and use all the programs included in a funnel it’s like putting handcuffs on yourself.

Then I hear people complain they aren’t making the return on their investment they expected and the owner suggested.

If the funnel is too expensive for you to set up you are better to stop and find a funnel that is easier on your pocketbook.

In my experience, coaching people through funnel set up, people who join all the programs get the best results.

Funnel Mistakes Five: Not Testing Everything Before Going Live

FiGo Button nally! You’ve made it through the setup. You can wait to get started. You are ready to push the “Go” button so you can sit back and watch the money start flooding in.

This is the most critical moment.

Take a deep breath.

Then test.

Do all the parts work?

Are the names of the people joining the funnel getting to your autoresponder?

Do you have your payment set up correctly?

Test, test, and test again.

I’ve watched people get all the way through the process and then without doing any testing hit the go button only to realize they didn’t set up their autoresponder correctly.

Summary:

If you keep these five simple funnel mistakes in mind when you start to build your funnel you will avoid lots of headaches, wasted time and frustration.

What is your biggest challenge working with marketing funnels?

I am currently using a funnel called Funnel X Project.  This funnel is set up to help me earn from four different income streams at one time.  It builds your list first then has video directions in it to help people to set it up.  It also makes sales for you with a video sales presentation built in.  This system is currently making sales for me daily.  You have nothing to lose give it a try today.  The funnel itself is worth %99.00 Get the Funnel for Free Today!!!