List building is the centerpiece of all your business activities online. You’ve heard all the arguments about this, all the reasons why you need to do this. Yet! Nathalie Lussier really hits home with the quote below.
“List building is like flossing… you know it’s good for you, but you don’t always feel like doing it.”
Source: Nathalie Lussier
So like flossing, you need to make list building a habit. It’s not difficult either.
There are only three essential elements for this building which I am outlining here. Get these elements performing for you and list building becomes second nature, just like flossing.
The First Essential List Building Element: Capturing Name and Email Address
Without floss, it’s pretty hard to floss your teeth. Without a means to capture a name and email address nothing happens.
This use to be a difficult process, but these days finding a page to capture names is fairly simple. You don’t need any technical skills. There are many done for you products out there.
Basically to capture names and email addresses you need a lead capture page. Usually, the lead capture page offers the potential subscriber something of value in exchange like a free report that solves an immediate problem, a cheat sheet, or a checklist or video.
Some people like to write their own lead magnet as these free reports are called. If you have the skill and talent for writing go for it.
However, that’s not necessary.
As you can see to your left this sample of a Lead Capture Page (LCP) offers a report and a place to sign up with name and email address.
The name is then captured in your autoresponder this is important. You need to make sure any LCP you use goes to your autoresponder.
To make it even simpler you can become a member of Your Viral List and have access to over one hundred lead capture pages all set up and ready for you to use.
The Second Essential List Building Element is The Mechanics of List Building.
These are the tools most people associate with List Building
An Autoresponder. If you don’t have one I suggest either of the two below. Both have free trials as a way of trying out the service before you commit.
A Tracking Service. Tracking your results helps you focus on what is working for you. I’ve done this to build a list of safelists and mailers that convert really well for me.
I recommend Trck.me as the easiest tracker to use with all the features you need.
A Lead Capture Page.
I’ve already talked about Your Viral List as the easiest way to go.
The challenge with the mechanical elements is learning how to use the program to maximum benefit.
A little bit of patience and persistence is all that’s needed to conquer these elements. However, most good programs offer excellent video tutorials coupled with responsive chat lines where you get help on anything.
Don’t be afraid to ask for help! Believe me, a real non-techie, I can’t tell you, (I won’t because it’s embarrassing) how many times I’ve called on the good people at Aweber and Get Response to show me how to do very basic things.
After a while using these programs you’ll start thinking of yourself as an expert ready to help someone else.
Which brings me to:
The Third Essential List Building Element: Building Relationships.
Relationship building is about learning to apply best email marketing practices, engaging your list to find out what their problems are so you can offer solutions and ultimately sell solutions to your list to generate income for your business.
Trial and error, experimentation and studying the masters are qualities that will help you in this area of list building.
What marketers do you follow? Are they doing a good job of building a relationship with you? As you look around online you will notice the marketers who are building a relationship. Examine what they are doing and copy it as best you can. Even better connect with them. Amazingly, you’d be surprised how many marketers are more than willing to help.
Here is a good simple article written, on the subject of building relationships with your list, by Tracey Lawton: Build Your Relationship With Your Subscribers With These 7 Simple Ways.
“You don’t want a huge list. You want an engaged list….the gold isn’t in the list anymore, it’s in the engagement.” Scott Stratten.
Therefore, as the quote says when it comes to lists it is not the size of the list but the engagement of the list that counts.
Most importantly, remember while list building may be like flossing, something you sometimes don’t feel like doing, learning to use these essential elements of list building every day will help you develop an engaged and profitable list.
What is your biggest challenge in using these elements effectively?
© Kerri Foster
One thing that I am using that is bringing me results and builds my email list is Funnel X Project.
This funnel is set up to help me earn from four different income streams at one time. It builds your list first then has video directions in it to help people to set it up.
It also makes sales for you with a video sales presentation built in.
This system is currently making sales for me daily. You have nothing to lose give it a try today.
For tips on how to set up your funnel, you can read my article