Before I talk about Instagram profile tips I wanted to give you a few facts about Instagram as an important part of your business online.
More than 8 million profiles on Instagram are business profiles.
Our community has grown to 800 million, with 500 million using it every day.
77.6 million Instagram users are from the US.
Read the article if you want more, I just wanted to tease you with the power of this social media platform and to get you thinking about using its unique character to promote your business and generate more leads.
Now that I have your attention lets talk about getting the all-important profile set up.
Instagram Profile Tip # 1 Make Your Profile/Bio Vertical.
I picked this out to show you how your profile should look. The biggest reason for the verticle layout is that 99% of all Instagram users access the platform from their phone.
This example is of a horizontal profile. Notices how it stretches across the page and doesn’t look as crisp and sharp as the first example.
You can only create a verticle profile by editing from your desktop or laptop computer.
Instagram Profile Tip # 2 Use Emojis
Emojis add color and style to your profile as well as help tell your story.
To add emojis to your profile when you edit right click your mouse and you will see the emoji at the top of the window. Click to bring up the emojis. Use ones that add color and help illustrate what you are all about.
Notice his use of emojis. Sun rising over a mountain, a spiritual icon, a rainbow, symbol of hope. A pen for an editor and a book for a writer and so on. You help tell your story with emojis.
Compare the profile above to this one that didn’t use emojis.
Notice how flat this is compared to the one above. There is no color to help the profile standout and no way to accent the profile.
Instagram Profile Tip # 3 Use a Domain Related to Your Profile
This is an important point. Don’t send your followers to something that doesn’t fit with your profile. If you are branding yourself as a marketer then you should send your followers to a site that is about marketing. That would be your blog or a lead capture pain where they can get an ebook on some subject to do with marketing.
If you send them instead to a site about personal health, you lose credibility and possible leads.
You should not send people to replicate websites. If you are in an MLM then don’t use your replicated site. Use a blog or create a domain around the subject of the MLM.
You want a clickable link to appear under your last line of profile which is your call to action.
Don’t try to add a link below your call to action. It will not be clickable. Instead, use the box in your profile that asks for a link. This will be clickable and the link appears as the last line under your profile.
Instagram Profile Tip #4 Always Include a Call to Action
I’m only just beginning to explore the use of Instagram to generate leads for my business. I know marketers who are generating thousands of leads a month.
The only way you can get those leads is to include a call to action. This is a next step you want your followers to take. This could be a lead magnet you are offering like an ebook which you send them free in return for their name and email address.
You can also offer a video tip, a cheatsheet about your niche, a newsletter, or an email series. No matter what it is you want them to take that next action so you can capture them for your list. You want to get them into your funnel.
Instagram is a potent social media platform for the internet marketer that wants to extend their reach and find new sources of followers and leads for their business.
Following the four basic steps outlined above will help you target the right audience, capture new followers and ultimately grow your list and your sales.
A little time to get set up correctly now will pay off as you see your following on Instagram build.
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