Four Instagram Profile Tips To Grab More Attention

instagram logo

Before I talk about Instagram profile tips I wanted to give you a few facts about Instagram as an important part of your business online.

Instagram Facts

instagram logo More than 8 million profiles on Instagram are business profiles.

Our community has grown to 800 million, with 500 million using it every day.

77.6 million Instagram users are from the US.

Source: 25 Instagram Facts You Want to Know 

Read the article if you want more, I just wanted to tease you with the power of this social media platform and to get you thinking about using its unique character to promote your business and generate more leads.

Now that I have your attention lets talk about getting the all-important profile set up.

 

Instagram Profile Tip # 1 Make Your Profile/Bio Vertical.

Instagram Verticle profile

 

I picked this out to show you how your profile should look. The biggest reason for the verticle layout is that 99% of all Instagram users access the platform from their phone.

This example is of a horizontal profile. Notices how it stretches across the page and doesn’t look as crisp and sharp as the first example.Instagram horizontal profile.

Important Tip

You can only create a verticle profile by editing from your desktop or laptop computer.

Instagram Profile Tip # 2 Use Emojis

Emojis add color and style to your profile as well as help tell your story.

To add emojis to your profile when you edit right click your mouse and you will see the emoji at the top of the window. Click to bring up the emojis. Use ones that add color and help illustrate what you are all about.

Instagram emojis example

Notice his use of emojis. Sun rising over a mountain, a spiritual icon, a rainbow, symbol of hope.  A pen for an editor and a book for a writer and so on.  You help tell your story with emojis.

Compare the profile above to this one that didn’t use emojis.

Instagram profile no emojis

Notice how flat this is compared to the one above. There is no color to help the profile standout and no way to accent the profile.

Instagram Profile Tip # 3 Use a Domain Related to Your Profile

Domain nameThis is an important point. Don’t send your followers to something that doesn’t fit with your profile. If you are branding yourself as a marketer then you should send your followers to a site that is about marketing. That would be your blog or a lead capture pain where they can get an ebook on some subject to do with marketing.

If you send them instead to a site about personal health, you lose credibility and possible leads.

You should not send people to replicate websites. If you are in an MLM then don’t use your replicated site. Use a blog or create a domain around the subject of the MLM.

You want a clickable link to appear under your last line of profile which is your call to action.

Important tip.

Don’t try to add a link below your call to action. It will not be clickable.  Instead, use the box in your profile that asks for a link. This will be clickable and the link appears as the last line under your profile.

Instagram Profile Tip #4 Always Include a Call to Action

Call to Action I’m only just beginning to explore the use of Instagram to generate leads for my business. I know marketers who are generating thousands of leads a month.

The only way you can get those leads is to include a call to action. This is a next step you want your followers to take. This could be a lead magnet you are offering like an ebook which you send them free in return for their name and email address.

You can also offer a video tip, a cheatsheet about your niche, a newsletter, or an email series. No matter what it is you want them to take that next action so you can capture them for your list.  You want to get them into your funnel.

Summary

Instagram is a potent social media platform for the internet marketer that wants to extend their reach and find new sources of followers and leads for their business.

Following the four basic steps outlined above will help you target the right audience, capture new followers and ultimately grow your list and your sales.

A little time to get set up correctly now will pay off as you see your following on Instagram build.

Want more information on this topic get your Free Instagram Bible Here. 

Learn how to get tons of free traffic using Instagram.  

 

 

 

My 3 Biggest Time Wasters Online

My 3 biggest time wasters online I’m sure overlap with yours. I’m also sure you might have different ones than me. Right now as I write it is the height of summer, think beach, barbeques, and family gatherings. That’s enough distraction for anyone.

One of my big “why’s” for working online is the fact that I get to spend more time with my family. Which in turn creates my single biggest time waster online.

1 Time Wasters Online: Family

Don’t get me wrong, I love my family. That’s why it’s the biggest distraction from my online business.  My house has always been the local drop-in center for the neighborhood.

So getting work done from home can be a huge challenge.

I have several solutions for this. My hope is that one or two of them will work for you.

Family chaosI actually work, amid the chaos.  Some people suggest a separate room, such as a home office that is off limits, but I found that didn’t work for me. Since people in my house would just come find me and claim I am  ignoring then.

Instead, I work around what is happening in the home and I get most of my work done in the evening when the volume of traffic in my home trails off. That’s when I settle in to build my online business.

Now if only driving traffic to my online business was as easy to get as the traffic volume in and out of my house!

My other solution for getting things done in my busy household is to set very specific goals for the day.

I pick one to three tasks I intend to get done and focus on those things.

When my grandaughter manages to spill ice cream on my shirt it’s a quick clean up and back to work.

I’ve trained myself to stay focused even amid the chaos. It’s a great skill to develop if you work from home.

Of course, the other solution is to shut yourself away in your home office, door closed and barricaded.

For me, I love the randomity and I feel like the queen spider at the center of her web.

2 Time Wasters Online: Email.

Any store owner will tell you the most beautiful sound is the ca-ching of the cash register as one more sale gets recorded. Of course, it is a little different online.

There is the PayPal email notification, someone  just sent you money, or you have a new referral. They are all the equivalent of ca-ching of the cash register.

Then there is the need to see what new offers someone has sent, while you  were working on your project.

There is of course, “Did you (fill in your name) answer my email?”

And since we now have attention spans less than that of a goldfish, let me see what’s new in the email.

too mush email A Canadian study suggests we spend 17 hours a week reading, responding and sending emails.

That’s one blog post or more.

How many safelist and mailer emails can you send it that time.? That’s work advertising your business offers.

How many personal conversations with clients? Five or Six?

Furthermore, how much quicker would project x get done if you invested that time in project work?

Here’s some solution for constant email checking.

Turn off email notifications! That’s the number one solution.

Resolve firmly to check your emails twice or three times a day. Schedule this.

I like to check emails first thing in the morning before I start my scheduled tasks for the day. I also check them as I sign off for the day.

What works best for you?

Put in the discipline and use all that extra time to work on your top project.

3 Time wasters online: Social Media

Checking social media is like getting caught up in a Florida sinkhole, there is no bottom in sight.

Recently MediaKit did a study on how much time we spend on social media. It’s a great article:

Click here to read it: HOW MUCH TIME DO WE SPEND ON SOCIAL MEDIA? (Lots of awesome graphics.)

I’m as guilty as the next girl checking Facebook for research…but there is a post by a friend of mine with a cute cat video which is so cute you just have to watch. Right below it is a post from another friend with a great quote, and below that is a….you get the picture. Before long an hour has escaped and that research…”What was I looking for again?”

Also, limit the number to social media platforms you visit or use. It’s better to work with one or two effectively than to spread yourself thinly over 4 or 5 platforms.

(Currently, I am researching Instagram. Watch for an article soon.)

Last week I talked about Four Hot YouTube Marketing Benefits

Conclusion:

There are many more time wasters online, these are just my top three.

I can be much more productive by following my own suggestions that are included here. They aren’t difficult to put into action,  just simple awareness.

So. while sneaking off to a movie with the girlfriends on a hot summer afternoon and indulging in ice cream afterward isn’t recommended it’s okay once in a while. Right?

However, understanding what you could be doing with that wasted time is a very good motivator to institute some of the time savers I suggested here.

Now I’m going to ask you to be truthful…what are your biggest time wasters online?