Four Instagram Profile Tips To Grab More Attention

instagram logo

Before I talk about Instagram profile tips I wanted to give you a few facts about Instagram as an important part of your business online.

Instagram Facts

instagram logo More than 8 million profiles on Instagram are business profiles.

Our community has grown to 800 million, with 500 million using it every day.

77.6 million Instagram users are from the US.

Source: 25 Instagram Facts You Want to Know 

Read the article if you want more, I just wanted to tease you with the power of this social media platform and to get you thinking about using its unique character to promote your business and generate more leads.

Now that I have your attention lets talk about getting the all-important profile set up.

 

Instagram Profile Tip # 1 Make Your Profile/Bio Vertical.

Instagram Verticle profile

 

I picked this out to show you how your profile should look. The biggest reason for the verticle layout is that 99% of all Instagram users access the platform from their phone.

This example is of a horizontal profile. Notices how it stretches across the page and doesn’t look as crisp and sharp as the first example.Instagram horizontal profile.

Important Tip

You can only create a verticle profile by editing from your desktop or laptop computer.

Instagram Profile Tip # 2 Use Emojis

Emojis add color and style to your profile as well as help tell your story.

To add emojis to your profile when you edit right click your mouse and you will see the emoji at the top of the window. Click to bring up the emojis. Use ones that add color and help illustrate what you are all about.

Instagram emojis example

Notice his use of emojis. Sun rising over a mountain, a spiritual icon, a rainbow, symbol of hope.  A pen for an editor and a book for a writer and so on.  You help tell your story with emojis.

Compare the profile above to this one that didn’t use emojis.

Instagram profile no emojis

Notice how flat this is compared to the one above. There is no color to help the profile standout and no way to accent the profile.

Instagram Profile Tip # 3 Use a Domain Related to Your Profile

Domain nameThis is an important point. Don’t send your followers to something that doesn’t fit with your profile. If you are branding yourself as a marketer then you should send your followers to a site that is about marketing. That would be your blog or a lead capture pain where they can get an ebook on some subject to do with marketing.

If you send them instead to a site about personal health, you lose credibility and possible leads.

You should not send people to replicate websites. If you are in an MLM then don’t use your replicated site. Use a blog or create a domain around the subject of the MLM.

You want a clickable link to appear under your last line of profile which is your call to action.

Important tip.

Don’t try to add a link below your call to action. It will not be clickable.  Instead, use the box in your profile that asks for a link. This will be clickable and the link appears as the last line under your profile.

Instagram Profile Tip #4 Always Include a Call to Action

Call to Action I’m only just beginning to explore the use of Instagram to generate leads for my business. I know marketers who are generating thousands of leads a month.

The only way you can get those leads is to include a call to action. This is a next step you want your followers to take. This could be a lead magnet you are offering like an ebook which you send them free in return for their name and email address.

You can also offer a video tip, a cheatsheet about your niche, a newsletter, or an email series. No matter what it is you want them to take that next action so you can capture them for your list.  You want to get them into your funnel.

Summary

Instagram is a potent social media platform for the internet marketer that wants to extend their reach and find new sources of followers and leads for their business.

Following the four basic steps outlined above will help you target the right audience, capture new followers and ultimately grow your list and your sales.

A little time to get set up correctly now will pay off as you see your following on Instagram build.

Want more information on this topic get your Free Instagram Bible Here. 

Learn how to get tons of free traffic using Instagram.  

 

 

 

My 3 Biggest Time Wasters Online

My 3 biggest time wasters online I’m sure overlap with yours. I’m also sure you might have different ones than me. Right now as I write it is the height of summer, think beach, barbeques, and family gatherings. That’s enough distraction for anyone.

One of my big “why’s” for working online is the fact that I get to spend more time with my family. Which in turn creates my single biggest time waster online.

1 Time Wasters Online: Family

Don’t get me wrong, I love my family. That’s why it’s the biggest distraction from my online business.  My house has always been the local drop-in center for the neighborhood.

So getting work done from home can be a huge challenge.

I have several solutions for this. My hope is that one or two of them will work for you.

Family chaosI actually work, amid the chaos.  Some people suggest a separate room, such as a home office that is off limits, but I found that didn’t work for me. Since people in my house would just come find me and claim I am  ignoring then.

Instead, I work around what is happening in the home and I get most of my work done in the evening when the volume of traffic in my home trails off. That’s when I settle in to build my online business.

Now if only driving traffic to my online business was as easy to get as the traffic volume in and out of my house!

My other solution for getting things done in my busy household is to set very specific goals for the day.

I pick one to three tasks I intend to get done and focus on those things.

When my grandaughter manages to spill ice cream on my shirt it’s a quick clean up and back to work.

I’ve trained myself to stay focused even amid the chaos. It’s a great skill to develop if you work from home.

Of course, the other solution is to shut yourself away in your home office, door closed and barricaded.

For me, I love the randomity and I feel like the queen spider at the center of her web.

2 Time Wasters Online: Email.

Any store owner will tell you the most beautiful sound is the ca-ching of the cash register as one more sale gets recorded. Of course, it is a little different online.

There is the PayPal email notification, someone  just sent you money, or you have a new referral. They are all the equivalent of ca-ching of the cash register.

Then there is the need to see what new offers someone has sent, while you  were working on your project.

There is of course, “Did you (fill in your name) answer my email?”

And since we now have attention spans less than that of a goldfish, let me see what’s new in the email.

too mush email A Canadian study suggests we spend 17 hours a week reading, responding and sending emails.

That’s one blog post or more.

How many safelist and mailer emails can you send it that time.? That’s work advertising your business offers.

How many personal conversations with clients? Five or Six?

Furthermore, how much quicker would project x get done if you invested that time in project work?

Here’s some solution for constant email checking.

Turn off email notifications! That’s the number one solution.

Resolve firmly to check your emails twice or three times a day. Schedule this.

I like to check emails first thing in the morning before I start my scheduled tasks for the day. I also check them as I sign off for the day.

What works best for you?

Put in the discipline and use all that extra time to work on your top project.

3 Time wasters online: Social Media

Checking social media is like getting caught up in a Florida sinkhole, there is no bottom in sight.

Recently MediaKit did a study on how much time we spend on social media. It’s a great article:

Click here to read it: HOW MUCH TIME DO WE SPEND ON SOCIAL MEDIA? (Lots of awesome graphics.)

I’m as guilty as the next girl checking Facebook for research…but there is a post by a friend of mine with a cute cat video which is so cute you just have to watch. Right below it is a post from another friend with a great quote, and below that is a….you get the picture. Before long an hour has escaped and that research…”What was I looking for again?”

Also, limit the number to social media platforms you visit or use. It’s better to work with one or two effectively than to spread yourself thinly over 4 or 5 platforms.

(Currently, I am researching Instagram. Watch for an article soon.)

Last week I talked about Four Hot YouTube Marketing Benefits

Conclusion:

There are many more time wasters online, these are just my top three.

I can be much more productive by following my own suggestions that are included here. They aren’t difficult to put into action,  just simple awareness.

So. while sneaking off to a movie with the girlfriends on a hot summer afternoon and indulging in ice cream afterward isn’t recommended it’s okay once in a while. Right?

However, understanding what you could be doing with that wasted time is a very good motivator to institute some of the time savers I suggested here.

Now I’m going to ask you to be truthful…what are your biggest time wasters online?

Four Hot Youtube Marketing Benefits

Youtube logo

Youtube marketing benefits are hard to ignore in a world of shrinking attention spans, especially for the written word.

YouTube Stats

Before I talk about the benefits I wanted to share some statistics from YouTube:

  1. This is mind-boggling: Almost 5 billion videos are watched on YouTube every single day.
  2. The total number of people who use YouTube – 1,300,000,000.
  3. Google’s annual revenue generated from YouTube is $4,000,000,000.
  4. This hurts: The youngest YouTube star Ryan ToysReview who is 6 years old made $11,000,000 in 2017.
  5. If you doubt mobile matters: The average number of mobile YouTube video views per day is 1,000,000,000 (No I did not add too many zeros).

Source: Merchdope.com YouTube Statistics

Accordingly, I rest my case.

You need YouTube video.

YouTube Marketing Benefit Number One: Video Establishes a Direct Connect to Your Customers

Youtube Marketing Videos provide direct face to face interaction with your audience.  This helps people to identify with you and helps you to reach out to people on a more pe rsonal level.

It is vital for any business to build an emotional connection, with their audience. Video can help you to do this by capturing people’s attention. You can deliver your message and build relationships with multiple people at the same time.  It also does so in an inoffensive way.

People will start to feel like they are a part of a community and not just buying a product or service from the company but from an individual or individuals.  

 

YouTube Marketing Benefit Number Two: Video Helps to Build Trust

Gone are the days that a picture and name build trust online. Now video is king. By producing videos be they tips, interviews, how to’s,  product testimonials or customer testimonials, you automatically create a powerful branding effect. People see you as a real walking, talking individual. They quickly get to know, like and trust you in a way print media simply can not duplicate.

Video is also a great means to showcase your expertise on a subject. Moreover, video brings things to life in a way a photo can’t achieve.

YouTube is also a good way to showcase your content.

Top view video with 5,361,024,099 views in less than a year! (Sorry not marketing related just very interesting.)

 

YouTube Marketing Benefit Number Three: Bigger Audience and Visibility

Youtube Montly VisitorsYouTube,  is the number two search engine on the net today.  Not only this, but people are watching YouTube now even more than ever.  It is even more popular now than TV.  See the stats below that support this fact. 

  • By 2025, half of the viewers under 32 will not subscribe to a pay-TV service.
  • 6 out of 10 people prefer online video platforms to live TV

Source: Merchdope.com YouTube Statistics

 

People like to watch things more than read things.  People are also using YouTube for research. With this gain in popularity, it is only going to continue to bring you more customers as time goes on.  

Having the video blog on your YouTube channel will help you reach a much bigger audience, and it will contribute to building an online presence for your business.

Another thing that you can do is post your YouTube video to your social media sites.  This will help you to gain more connections and get them connected to your videos and blog.

You see how are these things can work together.

YouTube Marketing Benefit Number Four: Get Ahead Of Your Competitors

beating the competitionUsing video is a great way to stand out from the crowd.

Many people are still not using YouTube. So you have a chance to get established ahead of the growing number of entrepreneurs who are beginning to understand the power of YouTube marketing benefits. 

Granted it takes some courage to get out there and put yourself in front of an audience. More than courage it takes a willingness to be vulnerable and to step into the unknown. 

As Brene Brown says “Vulnerability is the birthplace of innovation, creativity, and change.”

However, if you can embrace the uncertainty that comes with putting yourself out to the world you will find that marketing on YouTube will help you in all aspects of your business online.

 

Conclusion

Since creative marketing is only continuing to grow, video marketing  is the way to becoming more recognizable in our  industry. 

One thing I would suggest is to be yourself don’t worry about making mistakes it makes you human and relatable.  

What is your biggest challenge in using video in your business?

 

Three Essential Elements For List Building

List Building activities

List building is the centerpiece of all your business activities online.  You’ve heard all the arguments about this, all the reasons why you need to do this. Yet! Nathalie Lussier really hits home with the quote below.

“List building is like flossing… you know it’s good for you, but you don’t always feel like doing it.”

Source: Nathalie Lussier

So like flossing, you need to make list building a habit. It’s not difficult either.

There are only three essential elements for this building which I am outlining here. Get these elements performing for you and list building becomes second nature, just like flossing.

The First Essential List Building Element: Capturing Name and Email Address

Without floss, it’s pretty hard to floss your teeth. Without a means to capture a name and email address nothing happens.

This use to be a difficult process, but these days finding a page to capture names is fairly simple. You don’t need any technical skills. There are many done for you products out there.

Basically to capture names and email addresses you need a lead capture page.  Usually, the lead capture page offers the potential subscriber something of value in exchange like a free report that solves an immediate problem, a cheat sheet, or a checklist or video.

Fail proof headlines

Some people like to write their own lead magnet as these free reports are called. If you have the skill and talent for writing go for it.

However, that’s not necessary.

As you can see to your left this sample of a Lead Capture Page (LCP) offers a report and a place to sign up with name and email address.

The name is then captured in your autoresponder this is important.  You need to make sure any LCP you use goes to your autoresponder.

To make it even simpler you can become a member of Your Viral List and have access to over one hundred lead capture pages all set up and ready for you to use.

Click here to sign up and get a ready made lead capture page.

The Second  Essential List Building Element is The Mechanics of List Building.

The mechanics of list building These are the tools most people associate with List Building

An Autoresponder. If you don’t have one I suggest either of the two below. Both have free trials as a way of trying out the service before you commit. 

Get Response

Aweber

A Tracking Service. Tracking your results helps you focus on what is working for you. I’ve done this to build a list of safelists and mailers that convert really well for me. 

I recommend Trck.me as the easiest tracker to use with all the features you need.

Click here to get your Free Trial

A Lead Capture Page.

I’ve already talked about Your Viral List as the easiest way to go. 

You Viral List

The challenge with the mechanical elements is learning how to use the program to maximum benefit.

A little bit of patience and persistence is all that’s needed to conquer these elements. However, most good programs offer excellent video tutorials coupled with responsive chat lines where you get help on anything.

Don’t be afraid to ask for help! Believe me, a real non-techie, I can’t tell you, (I won’t because it’s embarrassing) how many times I’ve called on the good people at Aweber and Get Response to show me how to do very basic things.

After a while using these programs you’ll start thinking of yourself as an expert ready to help someone else.

Which brings me to:

The Third Essential List Building Element: Building Relationships.

Building Relationships in List BuidlingRelationship building is about learning to apply best email marketing practices, engaging your list to find out what their problems are so you can offer solutions and ultimately sell solutions to your list to generate income for your business.

Trial and error, experimentation and studying the masters are qualities that will help you in this area of list building.

What marketers do you follow? Are they doing a good job of building a relationship with you? As you look around online you will notice the marketers who are building a relationship. Examine what they are doing and copy it as best you can. Even better connect with them. Amazingly, you’d be surprised how many marketers are more than willing to help.

Summary

Here is a good simple article written, on the subject of building relationships with your list, by Tracey Lawton: Build Your Relationship With Your Subscribers With These 7 Simple Ways.

 

“You don’t want a huge list.  You want an engaged list….the gold isn’t in the list anymore, it’s in the engagement.”  Scott Stratten.

Therefore, as the quote says when it comes to lists it is not the size of the list but the engagement of the list that counts.

Most importantly, remember while list building may be like flossing, something you sometimes don’t feel like doing, learning to use these essential elements of list building every day will help you develop an engaged and profitable list.

 

What is your biggest challenge in using these elements effectively?

© Kerri Foster

One thing that I am using that is bringing me results and builds my email list is Funnel X Project.

This funnel is set up to help me earn from four different income streams at one time.  It builds your list first then has video directions in it to help people to set it up.

It also makes sales for you with a video sales presentation built in.

This system is currently making sales for me daily.  You have nothing to lose give it a try today.

The funnel itself is worth $999.00 And is Available For a limited Time  Get the Funnel for Free Today!!!

For tips on how to set up your funnel, you can read my article

5 Simple Marketing Funnel Mistakes New Marketers Make

 

 

 

6 Key Reasons People Enjoy Success Online And Avoid Failure

successful people

Success online is an elusive goal for most people.

Sadly in the online marketing area 90% of people who look for a way to make money online fail.  It is a fact of life, but you do not want to be part of the 90%. You want to be part of the 10% who succeed. (see Why Are So Many Internet Startups Failing Today)

Most articles approach this statistic from a negative angle. Why businesses fail.

I wanted to take a more positive slant and focus on turning those negatives into positives.

Here’s a quote to get us started:

“Losers quit when they fail. Winners fail until they succeed.

Robert Kiyosaki

1 People Enjoy Success Online: Don’t Go for the Get Rich  Quick Schemes

Dreaming of Getting RichSuccessful people understand that it takes work, effort, and investment of time and money to get a good return on that investment.

If it looks to good to be true then it probably is.

I know you’ve seen those websites with the big house, fancy cars and a yacht moored at some glamorous location promising you it’s all done for you. All you have to do is join. Instant success.

Believe me when I tell you they don’t work. I learned the hard way.

If you want success, you need to go with programs that have proven themselves over the long term.  Earning an income online takes time and lots of hard work. It isn’t fast or easy, so don’t believe anyone who tells you that it is.

We want to appeal to everyone and get rich quick. We want to be millionaires. I’ve got this plan to buy Tasmania you see.

Angus Young

2  People Enjoy Success Online Because They Are Prepared to Invest Time and Money

Invest in Yourself

To run an online business or make money online, there are tools that you need and they are not all free.

You will need a means to capture your an email list of prospects.  This is called an autoresponder. You also need to have a domain name and website hosting.

Successful people understand the need to invest in the right tools to help them succeed.

But many people bring a “free” mentality to online business that they would never think to take to bricks and mortar business.

For some reason, many people believe they can create a business online for little or no investment.

Perhaps it’s all those get rich quick schemes.

When you layout real money for products and services you will work harder to get a return. Whereas, if you haven’t invested anything…what’s to lose if you don’t put any work into it?

If you have limited resource, find someone to work with and set up a monthly budget for your business.

“Most people try to get rich by being cheap.” 

Robert Kiyosaki

3 People Enjoy Success Online Because they Do Their Reseach.

research shockMake sure that any program you want to join or promote has a good product behind it.  

Test it out.

Find out how long has the program been running. Who is the owner? If there is no mention of the owner’s name then be careful.  You want a program from someone you can trust.

Check out online reviews. Ask other people who are using the program how they like it.

Do your due diligence. Don’t jump before you look.

 

Risk comes from not knowing what you’re doing.

Warren Buffett

4 People Enjoy Success Online Because they Don’t Quit

Don't QuitBuilding a business online takes time. It doesn’t happen overnight. But for people who haven’t invested, they don’t have much in the game. Therefore, when things get a little tough they walk away in disgust and say it doesn’t work.

Successful people do the opposite.

Persistence, patience, and perseverance: those are the words successful people understand.

“No, I don’t ever give up. I’d have to be dead or completely incapacitated.”

Elon Musk

What will keep you going in the face of adversity?

A no-quit attitude is a must.

5 People Enjoy Success Online Because They Understand the Need to Build an Email List

Building and Email ListIf you are going to be successful online you need to have an email newsletter list.  It is that simple.

Truly the money is in the list.

Your list allows you to stay in touch with those who are interested in what you have to offer.  

However, you don’t just send your list emails trying to get them to buy from you. 

You need to give value to your list and build relationships by sharing good content with them.  The best content is what will help them solve their biggest problems or accomplish their most important goals.  When you have a relationship, you will be able to send them recommendations, and they will see you as a trusted adviser and want to buy from you.

“If you’re not building an email list, you are an idiot. I know that’s harsh, but when companies can destroy your business in one fell swoop you should rely on things you can control.”

Derek Halpern

6 People Enjoy Success Online Because They Take Action

ActionThis seems like a very simple idea. All the previous steps are about taking action.

Things can sound really great in theory but until you take action nothing happens.

A large number of people believe that they personally don’t have to take action, just others around them need to do that.

Many of the programs and online business plans are designed to appeal to people who don’t want to take action.

An idea not coupled with action will never get any bigger than the brain cell it occupied.

Arnold Glasow

 

The best way to increase your chances of being in the 10% who experience success online is my following what successful people do as I’ve outlined here. 

Do you have a set budget you use to invest in yourself? 

© Kerri Foster

One thing that I am using that is bringing me results and builds my email list is Funnelx Project. This funnel is set up to help me earn from four different income streams at one time.  It builds your list first then has video directions in it to help people to set it up.  It also makes sales for you with a video sales presentation built in.  This system is currently making sales for me daily.  You have nothing to lose give it a try today.  The funnel itself is worth $999.00 Get the Funnel for Free Today!!!

For tips on how to set up your funnel, you can read my article

5 Simple Marketing Funnel Mistakes New Marketers Make

 

 

Are You Struggling To Write Attention-Grabbing Headlines?

Headline-grabbing article

There are a lot of reasons that we as marketers need to learn how to write attention-grabbing headlines!. Headlines are used to capture people’s attention and can affect all aspects of our business. Today, for example, I used a headline to get you to read this blog post. Some other places that we use headlines are emails, splash pages, and capture pages. In this article, I am going to give you some easy to implement tips that will help you in your efforts to write a good headline.

Six Attention-Grabbing Headlines

A Headline Should Be Unique

Unique finger print

No one even notices the person in the crowd that blends right in.  

If you act the same and dress the same you will not be noticed.

But if you’re the one in the crowd wearing the clown costume or a bright neon shirt you are sure to be noticed.  

Transfer this to your marketing campaigns do something different stand out from the crowd.

For instance, The Adkreator owner, Barb DelGiudice is known for her birds. There’s a woman who sings on video for her lead capture pages.  

These are different than the rest, they stand out. Use your imagination and see what you can come up with.

Ask a Question

Ask Questions

Because your prospect’s brain (and your brain, too) is hard-wired to solve the problem. She or he must keep reading to answer the question… meet the challenge… discover the benefits (or the secret sources of her pain).

A good question headline will ask a question that your audience wants to know the answer to.  You will then need to answer the question in your article if you do a good job you will make them want to look for more articles from you that help them to solve their problem. Here is an example.

Do You Have A Hard Time Getting Visitors to Your Website?

So my article will address how to get visitors to my website

The “How To” Headline

How to Headlines

This kind of headline is very popular today because it works really well.

I think that how-to-do something is probably also something that people would google like: How to get people to read your blog post.  I may type in How do I get people to read my blog post on google and that would take me directly to an article on how to do that.

How to titles offer a fix for a problem your reader is having. 

   

The Numbered Headline

Number Headlines

 Numbered headlines work well because they offer tips or tricks that can solve your readers’ problem or pain point. Using numbers helps the headline to stand out because the reader might be aware of one or two ways to deal with their issue but you are offering six. It’s curiosity. It lures the reader in. 

They asked themselves, “So what other ways can you do this?”

Check out these examples of Headlines Using Numbers

  1. Ten Simple Tips I Use to Get Traffic to My Blog.  
  2. The Top 6 Reasons Why People Fail Online.
  3. 3 Simple Ways to Improve Your Results with Safelists

You can see how these headlines want you to keep reading.

The Who Else Headline

Who am I

Now, these are extremely effective because they imply social proof. People generally want to do what other people are doing.

Examples of this one are:

Who Else wants to learn some simple tricks to get views to your site?

Who Else Wants More Traffic to Their Website?

See Who Else is Using This SEO Trick?

These are easy headlines to create, spark curiosity and just a touch of nosiness.

 

The Weird Trick Headline

Tricks

This has become popular lately because it implies a strange trick that can quickly get the reader what he or she wants.  

For example:

One Weird Old Trick for Cutting Down Belly Fat

Or

Weird Conversation Starters that Women will Respond To Positively 

 

 

 

Try Your Hand at Writing Attention-Grabbing Headlines

There are many ways to write attention-grabbing headlines.

One way to increase your ability to write go headlines is to create a swipe file where you collect headlines that stood out for you.  But don’t use collect. Use the headline format to write titles that match your area of interest.

Let me help get the creative juices flowing.

Send me your favorite attention-grabbing headline, or include it in the comments section below.

© Kerri Foster

I am currently using a funnel called Funnel X Project.  This funnel is set up to help me earn from four different income streams at one time.  It builds your list first then has video directions in it to help people to set it up.  It also makes sales for you with a video sales presentation built in.  This system is currently making sales for me daily.  You have nothing to lose give it a try today.  The funnel itself is worth $999.00 Get the Funnel for Free Today!!!