My 3 Biggest Time Wasters Online

My 3 biggest time wasters online I’m sure overlap with yours. I’m also sure you might have different ones than me. Right now as I write it is the height of summer, think beach, barbeques, and family gatherings. That’s enough distraction for anyone.

One of my big “why’s” for working online is the fact that I get to spend more time with my family. Which in turn creates my single biggest time waster online.

1 Time Wasters Online: Family

Don’t get me wrong, I love my family. That’s why it’s the biggest distraction from my online business.  My house has always been the local drop-in center for the neighborhood.

So getting work done from home can be a huge challenge.

I have several solutions for this. My hope is that one or two of them will work for you.

Family chaosI actually work, amid the chaos.  Some people suggest a separate room, such as a home office that is off limits, but I found that didn’t work for me. Since people in my house would just come find me and claim I am  ignoring then.

Instead, I work around what is happening in the home and I get most of my work done in the evening when the volume of traffic in my home trails off. That’s when I settle in to build my online business.

Now if only driving traffic to my online business was as easy to get as the traffic volume in and out of my house!

My other solution for getting things done in my busy household is to set very specific goals for the day.

I pick one to three tasks I intend to get done and focus on those things.

When my grandaughter manages to spill ice cream on my shirt it’s a quick clean up and back to work.

I’ve trained myself to stay focused even amid the chaos. It’s a great skill to develop if you work from home.

Of course, the other solution is to shut yourself away in your home office, door closed and barricaded.

For me, I love the randomity and I feel like the queen spider at the center of her web.

2 Time Wasters Online: Email.

Any store owner will tell you the most beautiful sound is the ca-ching of the cash register as one more sale gets recorded. Of course, it is a little different online.

There is the PayPal email notification, someone  just sent you money, or you have a new referral. They are all the equivalent of ca-ching of the cash register.

Then there is the need to see what new offers someone has sent, while you  were working on your project.

There is of course, “Did you (fill in your name) answer my email?”

And since we now have attention spans less than that of a goldfish, let me see what’s new in the email.

too mush email A Canadian study suggests we spend 17 hours a week reading, responding and sending emails.

That’s one blog post or more.

How many safelist and mailer emails can you send it that time.? That’s work advertising your business offers.

How many personal conversations with clients? Five or Six?

Furthermore, how much quicker would project x get done if you invested that time in project work?

Here’s some solution for constant email checking.

Turn off email notifications! That’s the number one solution.

Resolve firmly to check your emails twice or three times a day. Schedule this.

I like to check emails first thing in the morning before I start my scheduled tasks for the day. I also check them as I sign off for the day.

What works best for you?

Put in the discipline and use all that extra time to work on your top project.

3 Time wasters online: Social Media

Checking social media is like getting caught up in a Florida sinkhole, there is no bottom in sight.

Recently MediaKit did a study on how much time we spend on social media. It’s a great article:

Click here to read it: HOW MUCH TIME DO WE SPEND ON SOCIAL MEDIA? (Lots of awesome graphics.)

I’m as guilty as the next girl checking Facebook for research…but there is a post by a friend of mine with a cute cat video which is so cute you just have to watch. Right below it is a post from another friend with a great quote, and below that is a….you get the picture. Before long an hour has escaped and that research…”What was I looking for again?”

Also, limit the number to social media platforms you visit or use. It’s better to work with one or two effectively than to spread yourself thinly over 4 or 5 platforms.

(Currently, I am researching Instagram. Watch for an article soon.)

Last week I talked about Four Hot YouTube Marketing Benefits

Conclusion:

There are many more time wasters online, these are just my top three.

I can be much more productive by following my own suggestions that are included here. They aren’t difficult to put into action,  just simple awareness.

So. while sneaking off to a movie with the girlfriends on a hot summer afternoon and indulging in ice cream afterward isn’t recommended it’s okay once in a while. Right?

However, understanding what you could be doing with that wasted time is a very good motivator to institute some of the time savers I suggested here.

Now I’m going to ask you to be truthful…what are your biggest time wasters online?

Four Hot Youtube Marketing Benefits

Youtube logo

Youtube marketing benefits are hard to ignore in a world of shrinking attention spans, especially for the written word.

YouTube Stats

Before I talk about the benefits I wanted to share some statistics from YouTube:

  1. This is mind-boggling: Almost 5 billion videos are watched on YouTube every single day.
  2. The total number of people who use YouTube – 1,300,000,000.
  3. Google’s annual revenue generated from YouTube is $4,000,000,000.
  4. This hurts: The youngest YouTube star Ryan ToysReview who is 6 years old made $11,000,000 in 2017.
  5. If you doubt mobile matters: The average number of mobile YouTube video views per day is 1,000,000,000 (No I did not add too many zeros).

Source: Merchdope.com YouTube Statistics

Accordingly, I rest my case.

You need YouTube video.

YouTube Marketing Benefit Number One: Video Establishes a Direct Connect to Your Customers

Youtube Marketing Videos provide direct face to face interaction with your audience.  This helps people to identify with you and helps you to reach out to people on a more pe rsonal level.

It is vital for any business to build an emotional connection, with their audience. Video can help you to do this by capturing people’s attention. You can deliver your message and build relationships with multiple people at the same time.  It also does so in an inoffensive way.

People will start to feel like they are a part of a community and not just buying a product or service from the company but from an individual or individuals.  

 

YouTube Marketing Benefit Number Two: Video Helps to Build Trust

Gone are the days that a picture and name build trust online. Now video is king. By producing videos be they tips, interviews, how to’s,  product testimonials or customer testimonials, you automatically create a powerful branding effect. People see you as a real walking, talking individual. They quickly get to know, like and trust you in a way print media simply can not duplicate.

Video is also a great means to showcase your expertise on a subject. Moreover, video brings things to life in a way a photo can’t achieve.

YouTube is also a good way to showcase your content.

Top view video with 5,361,024,099 views in less than a year! (Sorry not marketing related just very interesting.)

 

YouTube Marketing Benefit Number Three: Bigger Audience and Visibility

Youtube Montly VisitorsYouTube,  is the number two search engine on the net today.  Not only this, but people are watching YouTube now even more than ever.  It is even more popular now than TV.  See the stats below that support this fact. 

  • By 2025, half of the viewers under 32 will not subscribe to a pay-TV service.
  • 6 out of 10 people prefer online video platforms to live TV

Source: Merchdope.com YouTube Statistics

 

People like to watch things more than read things.  People are also using YouTube for research. With this gain in popularity, it is only going to continue to bring you more customers as time goes on.  

Having the video blog on your YouTube channel will help you reach a much bigger audience, and it will contribute to building an online presence for your business.

Another thing that you can do is post your YouTube video to your social media sites.  This will help you to gain more connections and get them connected to your videos and blog.

You see how are these things can work together.

YouTube Marketing Benefit Number Four: Get Ahead Of Your Competitors

beating the competitionUsing video is a great way to stand out from the crowd.

Many people are still not using YouTube. So you have a chance to get established ahead of the growing number of entrepreneurs who are beginning to understand the power of YouTube marketing benefits. 

Granted it takes some courage to get out there and put yourself in front of an audience. More than courage it takes a willingness to be vulnerable and to step into the unknown. 

As Brene Brown says “Vulnerability is the birthplace of innovation, creativity, and change.”

However, if you can embrace the uncertainty that comes with putting yourself out to the world you will find that marketing on YouTube will help you in all aspects of your business online.

 

Conclusion

Since creative marketing is only continuing to grow, video marketing  is the way to becoming more recognizable in our  industry. 

One thing I would suggest is to be yourself don’t worry about making mistakes it makes you human and relatable.  

What is your biggest challenge in using video in your business?