Sales Funnels Are They Your Ideal Solution?

The Sales Funnels Hype

Sales funnels seem to be everywhere you look online these days. They are touted as the holy grail of earning income online.

Russell Brunson is considered the father of Sales Funnels.

You’ve probably heard of Click Funnels.

Perhaps you’ve heard his tag line about funnels too.

“You are only one funnel away.”

Meaning that you are only one funnel away from success.

Sales Funnels Visual
One Of Your Customers In Your Sales Funnel

 

Brunson certainly exemplifies the success of sales funnels with his Click Funnels software that has over 50,000 members and is a 1 billion dollar business.

However, all this good news is modified by one simple consideration.

For a sales funnel or marketing funnel to work, it requires that you invest money into your funnel.

Without your investment commitment, your income from a sales funnel is basically nil.

You can’t have a return on investment if you don’t invest.

What Kind of Investment Does a Sales or Marketing Funnel Require?

Fruit Somoothie Funnel
How about a fruit smoothie funnel

Before I can really answer that you need to know that you can create a sales funnel for virtually any product any niche. For each, the investment is going to be different.

In our niche, internet marketing, a funnel might be made up of the things people need to succeed in marketing. They are usually affiliate programs, so you make money if people join your funnel.

The funnel might start off with a program that teaches people more about marketing, and it also includes an autoresponder program, a tracking program, a leads or traffic program, a strong growth company like a lifestyle or health-based MLM and perhaps another program that can help you incentivize your customers.

Putting together your own funnel can be intimidating and technical so it is easier and a lot less expensive to tap into someone else’s expertise and use their funnel.

Sometimes you need to buy the funnel or sometimes you invest in the affiliate programs within the funnel.

Either way, it requires you to lay out some money often on a monthly basis.

Then when you promote the funnel which now has the affiliate links you receive commissions from the programs they sign up to. Much of this is in the form of recurring income.

Funnel Example

As an example in the funnelxroi, I promote (You can check it out by clicking on the banner to the left.)   This funnel promotes Easy1up, Now lifestyle, Clickmagic,  Davids own Payperlead program, and Advertising Bost.

Easy1up you break even on the first Sale, Now Lifestyle you break even on two sales.  Clickmagic pays 35 percent recurring commissions.  Pay per lead pays One dollar per lead.  Advertising Boast helps build residual commissions and gives you the ability to give away free vacations.

So Last year I promoted Funnelxproject and got a few signups to Aweber autoresponder and click Magic Now I am making over 200 a month residually not even with any new sales.   Good but maybe not enough to buy that new Lexus you’ve always wanted.  But just hang on a minute.

Say there are another 4 programs in the funnel. The one I promote has five programs, all with commission programs. Some pay monthly, some have payouts at certain levels, some are instant commissions. If I’ve managed to sign up ten people that went all in and bought all the programs,  you are now looking at a significant income, 4 to 5oo dollars a month. Now getting that Lexus on a lease looks like a possibility.

But that only works if IF IF! You’ve also bought the programs in the funnel.

If you didn’t buy the programs in the funnel, nada…not a cent…nore are you ever going to make a cent.

Now I spend much of my time reaching out to the people who sign up for my funnel, to help them get set up in the funnel properly.

This is where Zig Ziglar comes in.

You can have everything in life you want, if you will just help other people get what they want.

Helping my people get set up so they can earn money to spend on what they want helps me do the same.

Okay, so that’s the direct investment in a funnel.

Now You Have the Funnel You Need to Promote It

Promoting Your Funnel

In the previous section, I gave examples of how a sales funnel produces income and why you need to invest in the programs in the funnels you promote.

We talked about the serious money that could start to flow, however, the money doesn’t flow if you don’t promote your funnel.

This falls under sending traffic to your funnel offer.

You have several ways to do this. For the purpose of this post, I’m just going to do a basic outline of your options.

Cheapest

Sending traffic through high converting safelists and mailers.

Many people mistakenly think of this as “free traffic’, but even if you haven’t upgraded in the safe list and mailers there is all the work of clicking links to earn credits. What dollar amount do you put on an hour of your time?

But mailing to anything other than high converting safe list and mailers, (See My List of High Converting Mailers that work for me.) mean you are sending junk traffic, (traffic that doesn’t convert which is simply a waste of your time and may get you in trouble with the owner of the funnel.

Paid Solo Ads 

This is one of the easiest paid services to buy, especially if you are a newcomer. They get results and you can control your costs with precision.

I recommend Udimi because they rank their solo ad sellers, and they protect you when you purchase a solo ad that the seller for some reason can’t deliver. This is rare but you are protected.

You should be able to find a good solo seller at around 35 cents per click, and you can buy solo ads in increments of 50, 100, or more.

The site is easy to use and you and buy as many or as few ads as you like.

This is my main source of advertising for my funnel.

Udimi - Buy Solo Ads

Facebook Ads

You can buy highly targeted ads at Facebook. However, this is for the more experienced marketer who has done their due diligence studying the best way to promote through Facebook.

Bing and Google Ads

I’ve heard good things about Bing Ads. They are less expensive than mainstream Google. However, there is a steep learning curve.  Again reading and asking for help is the best way to get these ads to work for you.

Reinvesting In Your Sales Funnels

REinvesting in your funnelOkay so let’s say you got rolling with your Funnel and done some limited promoting through safelists and mailers and you’ve tried a few solo ads. You’re getting excited about the income you are generating. You’ve started to think of ways to spend that money…retire some bills, invest in a new computer, buy a better car.

Hold on. Not so fast.

You want to start reinvesting that income back into buying traffic for your funnel. This is how you scale your business. By purchasing larger solo ad runs, or putting more money into other ads, you begin to expand that income and grow your business.

Look at Warren Buffet, he doesn’t just take all his money and spend it on fancy cars, and nice homes. He reinvests his money in new companies he’s researched. In fact, Warren Buffet for all his wealth has a very modest lifestyle and lives in a relatively inexpensive home. That doesn’t mean he doesn’t enjoy his wealth it’s just that his eye is constantly on growing his business.

Now I’m not saying that investing in a funnel will make you as wealthy as Warren Buffet, but I hope you get the importance of reinvesting in your funnel.

Should you invest all the income from your funnel back into advertising your funnel?

Save a little reinvest a lot
Save 10%

Here I will only mention the prevailing wisdom of saving 10% of everything you make…AKA The Wealthy Barber.

It depends on how fast you want to grow your income.

Summary

The title of this post asked a question: Sales Funnels are they your ideal solution?

I’ve laid out the cost involved in a funnel both the programs and the investment in buying traffic to send to your funnel.

If you are willing to commit consistent time, energy and money then investing in a funnel then you have your answer.

If you don’t have the money to invest right now, or if you are just playing around online for something to do, then investing in a funnel isn’t for you.

Do you think investing in a funnel is for you?

Click on the Banner Below and check out the one I am using.

 

© Kerri Foster 2018

 

You might also enjoy Important Factors to Consider When Looking for Sales Funnels

 

 

 

 

 

 

 

 

 

 

 

 

Four Instagram Profile Tips To Grab More Attention

instagram logo

Before I talk about Instagram profile tips I wanted to give you a few facts about Instagram as an important part of your business online.

Instagram Facts

instagram logo More than 8 million profiles on Instagram are business profiles.

Our community has grown to 800 million, with 500 million using it every day.

77.6 million Instagram users are from the US.

Source: 25 Instagram Facts You Want to Know 

Read the article if you want more, I just wanted to tease you with the power of this social media platform and to get you thinking about using its unique character to promote your business and generate more leads.

Now that I have your attention lets talk about getting the all-important profile set up.

 

Instagram Profile Tip # 1 Make Your Profile/Bio Vertical.

Instagram Verticle profile

 

I picked this out to show you how your profile should look. The biggest reason for the verticle layout is that 99% of all Instagram users access the platform from their phone.

This example is of a horizontal profile. Notices how it stretches across the page and doesn’t look as crisp and sharp as the first example.Instagram horizontal profile.

Important Tip

You can only create a verticle profile by editing from your desktop or laptop computer.

Instagram Profile Tip # 2 Use Emojis

Emojis add color and style to your profile as well as help tell your story.

To add emojis to your profile when you edit right click your mouse and you will see the emoji at the top of the window. Click to bring up the emojis. Use ones that add color and help illustrate what you are all about.

Instagram emojis example

Notice his use of emojis. Sun rising over a mountain, a spiritual icon, a rainbow, symbol of hope.  A pen for an editor and a book for a writer and so on.  You help tell your story with emojis.

Compare the profile above to this one that didn’t use emojis.

Instagram profile no emojis

Notice how flat this is compared to the one above. There is no color to help the profile standout and no way to accent the profile.

Instagram Profile Tip # 3 Use a Domain Related to Your Profile

Domain nameThis is an important point. Don’t send your followers to something that doesn’t fit with your profile. If you are branding yourself as a marketer then you should send your followers to a site that is about marketing. That would be your blog or a lead capture pain where they can get an ebook on some subject to do with marketing.

If you send them instead to a site about personal health, you lose credibility and possible leads.

You should not send people to replicate websites. If you are in an MLM then don’t use your replicated site. Use a blog or create a domain around the subject of the MLM.

You want a clickable link to appear under your last line of profile which is your call to action.

Important tip.

Don’t try to add a link below your call to action. It will not be clickable.  Instead, use the box in your profile that asks for a link. This will be clickable and the link appears as the last line under your profile.

Instagram Profile Tip #4 Always Include a Call to Action

Call to Action I’m only just beginning to explore the use of Instagram to generate leads for my business. I know marketers who are generating thousands of leads a month.

The only way you can get those leads is to include a call to action. This is a next step you want your followers to take. This could be a lead magnet you are offering like an ebook which you send them free in return for their name and email address.

You can also offer a video tip, a cheatsheet about your niche, a newsletter, or an email series. No matter what it is you want them to take that next action so you can capture them for your list.  You want to get them into your funnel.

Summary

Instagram is a potent social media platform for the internet marketer that wants to extend their reach and find new sources of followers and leads for their business.

Following the four basic steps outlined above will help you target the right audience, capture new followers and ultimately grow your list and your sales.

A little time to get set up correctly now will pay off as you see your following on Instagram build.

Want more information on this topic get your Free Instagram Bible Here. 

Learn how to get tons of free traffic using Instagram.  

 

 

 

My 3 Biggest Time Wasters Online

My 3 biggest time wasters online I’m sure overlap with yours. I’m also sure you might have different ones than me. Right now as I write it is the height of summer, think beach, barbeques, and family gatherings. That’s enough distraction for anyone.

One of my big “why’s” for working online is the fact that I get to spend more time with my family. Which in turn creates my single biggest time waster online.

1 Time Wasters Online: Family

Don’t get me wrong, I love my family. That’s why it’s the biggest distraction from my online business.  My house has always been the local drop-in center for the neighborhood.

So getting work done from home can be a huge challenge.

I have several solutions for this. My hope is that one or two of them will work for you.

Family chaosI actually work, amid the chaos.  Some people suggest a separate room, such as a home office that is off limits, but I found that didn’t work for me. Since people in my house would just come find me and claim I am  ignoring then.

Instead, I work around what is happening in the home and I get most of my work done in the evening when the volume of traffic in my home trails off. That’s when I settle in to build my online business.

Now if only driving traffic to my online business was as easy to get as the traffic volume in and out of my house!

My other solution for getting things done in my busy household is to set very specific goals for the day.

I pick one to three tasks I intend to get done and focus on those things.

When my grandaughter manages to spill ice cream on my shirt it’s a quick clean up and back to work.

I’ve trained myself to stay focused even amid the chaos. It’s a great skill to develop if you work from home.

Of course, the other solution is to shut yourself away in your home office, door closed and barricaded.

For me, I love the randomity and I feel like the queen spider at the center of her web.

2 Time Wasters Online: Email.

Any store owner will tell you the most beautiful sound is the ca-ching of the cash register as one more sale gets recorded. Of course, it is a little different online.

There is the PayPal email notification, someone  just sent you money, or you have a new referral. They are all the equivalent of ca-ching of the cash register.

Then there is the need to see what new offers someone has sent, while you  were working on your project.

There is of course, “Did you (fill in your name) answer my email?”

And since we now have attention spans less than that of a goldfish, let me see what’s new in the email.

too mush email A Canadian study suggests we spend 17 hours a week reading, responding and sending emails.

That’s one blog post or more.

How many safelist and mailer emails can you send it that time.? That’s work advertising your business offers.

How many personal conversations with clients? Five or Six?

Furthermore, how much quicker would project x get done if you invested that time in project work?

Here’s some solution for constant email checking.

Turn off email notifications! That’s the number one solution.

Resolve firmly to check your emails twice or three times a day. Schedule this.

I like to check emails first thing in the morning before I start my scheduled tasks for the day. I also check them as I sign off for the day.

What works best for you?

Put in the discipline and use all that extra time to work on your top project.

3 Time wasters online: Social Media

Checking social media is like getting caught up in a Florida sinkhole, there is no bottom in sight.

Recently MediaKit did a study on how much time we spend on social media. It’s a great article:

Click here to read it: HOW MUCH TIME DO WE SPEND ON SOCIAL MEDIA? (Lots of awesome graphics.)

I’m as guilty as the next girl checking Facebook for research…but there is a post by a friend of mine with a cute cat video which is so cute you just have to watch. Right below it is a post from another friend with a great quote, and below that is a….you get the picture. Before long an hour has escaped and that research…”What was I looking for again?”

Also, limit the number to social media platforms you visit or use. It’s better to work with one or two effectively than to spread yourself thinly over 4 or 5 platforms.

(Currently, I am researching Instagram. Watch for an article soon.)

Last week I talked about Four Hot YouTube Marketing Benefits

Conclusion:

There are many more time wasters online, these are just my top three.

I can be much more productive by following my own suggestions that are included here. They aren’t difficult to put into action,  just simple awareness.

So. while sneaking off to a movie with the girlfriends on a hot summer afternoon and indulging in ice cream afterward isn’t recommended it’s okay once in a while. Right?

However, understanding what you could be doing with that wasted time is a very good motivator to institute some of the time savers I suggested here.

Now I’m going to ask you to be truthful…what are your biggest time wasters online?

Four Hot Youtube Marketing Benefits

Youtube logo

Youtube marketing benefits are hard to ignore in a world of shrinking attention spans, especially for the written word.

YouTube Stats

Before I talk about the benefits I wanted to share some statistics from YouTube:

  1. This is mind-boggling: Almost 5 billion videos are watched on YouTube every single day.
  2. The total number of people who use YouTube – 1,300,000,000.
  3. Google’s annual revenue generated from YouTube is $4,000,000,000.
  4. This hurts: The youngest YouTube star Ryan ToysReview who is 6 years old made $11,000,000 in 2017.
  5. If you doubt mobile matters: The average number of mobile YouTube video views per day is 1,000,000,000 (No I did not add too many zeros).

Source: Merchdope.com YouTube Statistics

Accordingly, I rest my case.

You need YouTube video.

YouTube Marketing Benefit Number One: Video Establishes a Direct Connect to Your Customers

Youtube Marketing Videos provide direct face to face interaction with your audience.  This helps people to identify with you and helps you to reach out to people on a more pe rsonal level.

It is vital for any business to build an emotional connection, with their audience. Video can help you to do this by capturing people’s attention. You can deliver your message and build relationships with multiple people at the same time.  It also does so in an inoffensive way.

People will start to feel like they are a part of a community and not just buying a product or service from the company but from an individual or individuals.  

 

YouTube Marketing Benefit Number Two: Video Helps to Build Trust

Gone are the days that a picture and name build trust online. Now video is king. By producing videos be they tips, interviews, how to’s,  product testimonials or customer testimonials, you automatically create a powerful branding effect. People see you as a real walking, talking individual. They quickly get to know, like and trust you in a way print media simply can not duplicate.

Video is also a great means to showcase your expertise on a subject. Moreover, video brings things to life in a way a photo can’t achieve.

YouTube is also a good way to showcase your content.

Top view video with 5,361,024,099 views in less than a year! (Sorry not marketing related just very interesting.)

 

YouTube Marketing Benefit Number Three: Bigger Audience and Visibility

Youtube Montly VisitorsYouTube,  is the number two search engine on the net today.  Not only this, but people are watching YouTube now even more than ever.  It is even more popular now than TV.  See the stats below that support this fact. 

  • By 2025, half of the viewers under 32 will not subscribe to a pay-TV service.
  • 6 out of 10 people prefer online video platforms to live TV

Source: Merchdope.com YouTube Statistics

 

People like to watch things more than read things.  People are also using YouTube for research. With this gain in popularity, it is only going to continue to bring you more customers as time goes on.  

Having the video blog on your YouTube channel will help you reach a much bigger audience, and it will contribute to building an online presence for your business.

Another thing that you can do is post your YouTube video to your social media sites.  This will help you to gain more connections and get them connected to your videos and blog.

You see how are these things can work together.

YouTube Marketing Benefit Number Four: Get Ahead Of Your Competitors

beating the competitionUsing video is a great way to stand out from the crowd.

Many people are still not using YouTube. So you have a chance to get established ahead of the growing number of entrepreneurs who are beginning to understand the power of YouTube marketing benefits. 

Granted it takes some courage to get out there and put yourself in front of an audience. More than courage it takes a willingness to be vulnerable and to step into the unknown. 

As Brene Brown says “Vulnerability is the birthplace of innovation, creativity, and change.”

However, if you can embrace the uncertainty that comes with putting yourself out to the world you will find that marketing on YouTube will help you in all aspects of your business online.

 

Conclusion

Since creative marketing is only continuing to grow, video marketing  is the way to becoming more recognizable in our  industry. 

One thing I would suggest is to be yourself don’t worry about making mistakes it makes you human and relatable.  

What is your biggest challenge in using video in your business?