There are a lot of reasons that we as marketers need to learn how to write attention-grabbing headlines!. Headlines are used to capture people’s attention and can affect all aspects of our business. Today, for example, I used a headline to get you to read this blog post. Some other places that we use headlines are emails, splash pages, and capture pages. In this article, I am going to give you some easy to implement tips that will help you in your efforts to write a good headline.
Six Attention-Grabbing Headlines
A Headline Should Be Unique
No one even notices the person in the crowd that blends right in.
If you act the same and dress the same you will not be noticed.
But if you’re the one in the crowd wearing the clown costume or a bright neon shirt you are sure to be noticed.
Transfer this to your marketing campaigns do something different stand out from the crowd.
For instance, The Adkreator owner, Barb DelGiudice is known for her birds. There’s a woman who sings on video for her lead capture pages.
These are different than the rest, they stand out. Use your imagination and see what you can come up with.
Ask a Question
Because your prospect’s brain (and your brain, too) is hard-wired to solve the problem. She or he must keep reading to answer the question… meet the challenge… discover the benefits (or the secret sources of her pain).
A good question headline will ask a question that your audience wants to know the answer to. You will then need to answer the question in your article if you do a good job you will make them want to look for more articles from you that help them to solve their problem. Here is an example.
Do You Have A Hard Time Getting Visitors to Your Website?
So my article will address how to get visitors to my website
The “How To” Headline
This kind of headline is very popular today because it works really well.
I think that how-to-do something is probably also something that people would google like: How to get people to read your blog post. I may type in How do I get people to read my blog post on google and that would take me directly to an article on how to do that.
How to titles offer a fix for a problem your reader is having.
The Numbered Headline
Numbered headlines work well because they offer tips or tricks that can solve your readers’ problem or pain point. Using numbers helps the headline to stand out because the reader might be aware of one or two ways to deal with their issue but you are offering six. It’s curiosity. It lures the reader in.
They asked themselves, “So what other ways can you do this?”
Check out these examples of Headlines Using Numbers
- Ten Simple Tips I Use to Get Traffic to My Blog.
- The Top 6 Reasons Why People Fail Online.
- 3 Simple Ways to Improve Your Results with Safelists
You can see how these headlines want you to keep reading.
The Who Else Headline
Now, these are extremely effective because they imply social proof. People generally want to do what other people are doing.
Examples of this one are:
Who Else wants to learn some simple tricks to get views to your site?
Who Else Wants More Traffic to Their Website?
See Who Else is Using This SEO Trick?
These are easy headlines to create, spark curiosity and just a touch of nosiness.
The Weird Trick Headline
This has become popular lately because it implies a strange trick that can quickly get the reader what he or she wants.
One Weird Old Trick for Cutting Down Belly Fat
Weird Conversation Starters that Women will Respond To Positively
Try Your Hand at Writing Attention-Grabbing Headlines
There are many ways to write attention-grabbing headlines.
One way to increase your ability to write go headlines is to create a swipe file where you collect headlines that stood out for you. But don’t use collect. Use the headline format to write titles that match your area of interest.
Let me help get the creative juices flowing.
Send me your favorite attention-grabbing headline, or include it in the comments section below.
© Kerri Foster
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