I’ve been busy over the last month helping my affiliates set up marketing funnels I promote. I’ve found while helping them, 5 simple funnel mistakes or common errors.
By outlining those mistakes I hope to people avoid these some of the frustration experienced. Ultimately to save time it getting set up without headaches.
These are simple funnel mistakes and easily avoided by showing a little patience.
Funnel Mistakes One: Not Putting Aside Enough Time to Set Up the Funnel
This one seems like a no-brainer. However, quite often the funnel owners underestimate the amount of time it will take a new marketer to complete the setup steps.
If you are in the middle of a busy day, but you’ve been told it will only take you ten minutes to set up the funnel you might be tempted to go ahead and do the setup.
Don’t do it.
If you only have a ten to fifteen-minute window to set up. and it starts to take long, your rush to complete the process means more errors which start to take up time you don’t have.
Plan wisely. Use your calendar, clear a spot that allows you ample time to get set up without having an eye on the clock.
Expect setup to take 3 of 4 times longer than suggested.
Funnel Mistakes Two: Not Reading or Watching the Instructions Thoroughly
If you haven’t set aside enough time your instincts push you to force your way through the setup steps.
Ben Franklin said, “Take time for all things: great haste makes great waste.”
New research is showing that your brain reacts differently under time pressure causing more mistake.
My recommendation is to turn off all distractions while you are setting up your funnel. Make sure you understand the instructions. If you just don’t understand something ask for help from the vendor or your upline affiliate.
Don’t move forward without getting clarity.
Funnel Mistakes Three: Not Following Instructions Exactly
Setting up a funnel requires you to meet all the technical requirements, or the funnel will not work in the way intended. While owners make every effort to make set up as easy as possible, it’s still your job to follow instructions exactly.
This funnel mistake is one I see people make most often.
As an example, I had a client who started to rush to complete setup and failed to follow the exact steps, leading to a big hairy mess even though the setup was a simple step by step process.
Some people feel they know better than the owner and know what they need to do.
Do one step at a time, pause check your work, then move on to the next step.
Believe me when I say you will save yourself hours of wasted time and frustration.
Funnel Mistakes Four: Not Adding All the Recommended Programs
As an affiliate marketer, you join a funnel to make money. When you don’t sign up and use all the programs included in a funnel it’s like putting handcuffs on yourself.
Then I hear people complain they aren’t making the return on their investment they expected and the owner suggested.
If the funnel is too expensive for you to set up you are better to stop and find a funnel that is easier on your pocketbook.
In my experience, coaching people through funnel set up, people who join all the programs get the best results.
Funnel Mistakes Five: Not Testing Everything Before Going Live
Finally! You’ve made it through the setup. You can wait to get started. You are ready to push the “Go” button so you can sit back and watch the money start flooding in.
This is the most critical moment.
Take a deep breath.
Do all the parts work?
Are the names of the people joining the funnel getting to your autoresponder?
Do you have your payment set up correctly?
Test, test, and test again.
I’ve watched people get all the way through the process and then without doing any testing hit the go button only to realize they didn’t set up their autoresponder correctly.
If you keep these five simple funnel mistakes in mind when you start to build your funnel you will avoid lots of headaches, wasted time and frustration.
What is your biggest challenge working with marketing funnels?
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