Blogging is one way to increase your presence online. It helps you develop your expertise and your brand. A blog is a place to house your content which can then be used in multiple ways.
If you are serious about building a business online blogging is an essential tool.
As a new blogger, I’m struggling with some things I wasn’t told ahead of time. Some of them held me back and some things, like finding my voice is an ongoing process.
Here are 5 things no one told me about blogging.
1 Don’t Fear Competition
With blogs and bloggers numbering in the millions, starting a blog is intimidating.
WPVirtuoso estimates there are over 152 million blogs! (Source: WPVirtuoso How Many Blogs Are on the Internet) The same article states that: ” a new blog is created somewhere in the world every half a second.”
Are you ready to run for the hills?
However, if you have something unique to say or a special expertise, or you’re especially good at interviewing experts, either one or both of these avenues might be right for you.
The important thing to remember is you are not competing with every single one of those blogs.
2 No Expertise? You Can be a Reporter
Many people online appreciate those who can report on what is going on in their niche. The sheer volume of content makes it impossible to be aware critical information they need to find success. Therefore, in the role of a reporter, you can create valuable content for your audience.
Google Search is your best friend in this role. Searching for articles, new, forums on the topic you report on will give you more material that you could ever use.
It’s not about copy that information, but rewriting it to suit your style, or repurposing the content. For example, you could take an article and make an infographic from the information.
This is a great way to build a large following, especially if you put your own unique slant and personality into your writing.
If you are worried about copyright issues doing this I recommend a book, How to Steal Like an Artist. It’s a short fun book to read and show why and how to steal like an artist.
3 Profitability Takes Time
If you plan to use your blog as your primary source of income then patience and persistence is a virtue.
I’d recommend you read a couple of blogs about blogging to help you understand the ins and outs of making money as a blogger.
You’ll need time to build a following and get subscribers, which is why it’s best to start blogging part-time while you do something else for income.
But if you find the right topic – and most importantly, you find your tribe – then it is possible to build up to a very decent 5 and even 6 figure income.
However, if there are other uses for a blog.
The reason I have a blog is to house my content to make distribution to my list easier and to extend my social media reach.
Either way as an internet marketer a blog is one of your best relationship building tools.
4 Find Your Voice
Finding your blogging voice will take time, practice and action. With time your own voice will begin to manifest.
So why do you need to find your voice?
You don’t want to sound like everyone else, nor do you want to appeal to every person out there.
First, when you have your own unique voice, people have a reason to like you. You’re authentic, and you have something to say. Don’t be afraid to state your opinions and back them with facts. This will cause your tribe to gravitate to you as you build more and more rapport with them.
Second, if you try to appeal to everyone, you will appeal to no one.
Choose your perfect reader and then speak to this person.
For example, if your topic is motorcycles, you wouldn’t want to appeal to everyone who has a motorcycle, doesn’t have a motorcycle, likes motorcycles and even doesn’t like motorcycles.
But if you speak to the 55-year-old dentist who rides his Harley Davidson on weekends, then you’ve narrowed your niche to professionals on Harleys. And while this excludes most everyone else, it makes those professionals on Harleys much more likely to become loyal readers and listeners.
5 Become Well Connected
As I suggested in point three reading other blogs about blogging is a good way to learn your art. You can also find other blogs in your niche to see what they write about. Commenting on articles you see and like helps build those connections. Don’t be afraid to reach out to other bloggers to ask questions.
As you become more connected your reach expands and so does your authority. You start to build that important equation of know like and trust.
Also follow bloggers on social media, Facebook, Twitter, and other platforms you like to use yourself.
While people blog for a multitude of reasons for an internet marketer blogging is an essential tool that makes growing your business easier overall.
Whether you want to use your blog simple to house and share content or to build your blog into your primary business income, you will be inspired, challenged and sometimes frustrated the process but you will never be bored.
What obstacles stand in your way of starting a blog?
© Kerri Foster
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