Four Instagram Profile Tips To Grab More Attention

instagram logo

Before I talk about Instagram profile tips I wanted to give you a few facts about Instagram as an important part of your business online.

Instagram Facts

instagram logo More than 8 million profiles on Instagram are business profiles.

Our community has grown to 800 million, with 500 million using it every day.

77.6 million Instagram users are from the US.

Source: 25 Instagram Facts You Want to Know 

Read the article if you want more, I just wanted to tease you with the power of this social media platform and to get you thinking about using its unique character to promote your business and generate more leads.

Now that I have your attention lets talk about getting the all-important profile set up.

 

Instagram Profile Tip # 1 Make Your Profile/Bio Vertical.

Instagram Verticle profile

 

I picked this out to show you how your profile should look. The biggest reason for the verticle layout is that 99% of all Instagram users access the platform from their phone.

This example is of a horizontal profile. Notices how it stretches across the page and doesn’t look as crisp and sharp as the first example.Instagram horizontal profile.

Important Tip

You can only create a verticle profile by editing from your desktop or laptop computer.

Instagram Profile Tip # 2 Use Emojis

Emojis add color and style to your profile as well as help tell your story.

To add emojis to your profile when you edit right click your mouse and you will see the emoji at the top of the window. Click to bring up the emojis. Use ones that add color and help illustrate what you are all about.

Instagram emojis example

Notice his use of emojis. Sun rising over a mountain, a spiritual icon, a rainbow, symbol of hope.  A pen for an editor and a book for a writer and so on.  You help tell your story with emojis.

Compare the profile above to this one that didn’t use emojis.

Instagram profile no emojis

Notice how flat this is compared to the one above. There is no color to help the profile standout and no way to accent the profile.

Instagram Profile Tip # 3 Use a Domain Related to Your Profile

Domain nameThis is an important point. Don’t send your followers to something that doesn’t fit with your profile. If you are branding yourself as a marketer then you should send your followers to a site that is about marketing. That would be your blog or a lead capture pain where they can get an ebook on some subject to do with marketing.

If you send them instead to a site about personal health, you lose credibility and possible leads.

You should not send people to replicate websites. If you are in an MLM then don’t use your replicated site. Use a blog or create a domain around the subject of the MLM.

You want a clickable link to appear under your last line of profile which is your call to action.

Important tip.

Don’t try to add a link below your call to action. It will not be clickable.  Instead, use the box in your profile that asks for a link. This will be clickable and the link appears as the last line under your profile.

Instagram Profile Tip #4 Always Include a Call to Action

Call to Action I’m only just beginning to explore the use of Instagram to generate leads for my business. I know marketers who are generating thousands of leads a month.

The only way you can get those leads is to include a call to action. This is a next step you want your followers to take. This could be a lead magnet you are offering like an ebook which you send them free in return for their name and email address.

You can also offer a video tip, a cheatsheet about your niche, a newsletter, or an email series. No matter what it is you want them to take that next action so you can capture them for your list.  You want to get them into your funnel.

Summary

Instagram is a potent social media platform for the internet marketer that wants to extend their reach and find new sources of followers and leads for their business.

Following the four basic steps outlined above will help you target the right audience, capture new followers and ultimately grow your list and your sales.

A little time to get set up correctly now will pay off as you see your following on Instagram build.

Want more information on this topic get your Free Instagram Bible Here. 

Learn how to get tons of free traffic using Instagram.  

 

 

 

My 3 Biggest Time Wasters Online

My 3 biggest time wasters online I’m sure overlap with yours. I’m also sure you might have different ones than me. Right now as I write it is the height of summer, think beach, barbeques, and family gatherings. That’s enough distraction for anyone.

One of my big “why’s” for working online is the fact that I get to spend more time with my family. Which in turn creates my single biggest time waster online.

1 Time Wasters Online: Family

Don’t get me wrong, I love my family. That’s why it’s the biggest distraction from my online business.  My house has always been the local drop-in center for the neighborhood.

So getting work done from home can be a huge challenge.

I have several solutions for this. My hope is that one or two of them will work for you.

Family chaosI actually work, amid the chaos.  Some people suggest a separate room, such as a home office that is off limits, but I found that didn’t work for me. Since people in my house would just come find me and claim I am  ignoring then.

Instead, I work around what is happening in the home and I get most of my work done in the evening when the volume of traffic in my home trails off. That’s when I settle in to build my online business.

Now if only driving traffic to my online business was as easy to get as the traffic volume in and out of my house!

My other solution for getting things done in my busy household is to set very specific goals for the day.

I pick one to three tasks I intend to get done and focus on those things.

When my grandaughter manages to spill ice cream on my shirt it’s a quick clean up and back to work.

I’ve trained myself to stay focused even amid the chaos. It’s a great skill to develop if you work from home.

Of course, the other solution is to shut yourself away in your home office, door closed and barricaded.

For me, I love the randomity and I feel like the queen spider at the center of her web.

2 Time Wasters Online: Email.

Any store owner will tell you the most beautiful sound is the ca-ching of the cash register as one more sale gets recorded. Of course, it is a little different online.

There is the PayPal email notification, someone  just sent you money, or you have a new referral. They are all the equivalent of ca-ching of the cash register.

Then there is the need to see what new offers someone has sent, while you  were working on your project.

There is of course, “Did you (fill in your name) answer my email?”

And since we now have attention spans less than that of a goldfish, let me see what’s new in the email.

too mush email A Canadian study suggests we spend 17 hours a week reading, responding and sending emails.

That’s one blog post or more.

How many safelist and mailer emails can you send it that time.? That’s work advertising your business offers.

How many personal conversations with clients? Five or Six?

Furthermore, how much quicker would project x get done if you invested that time in project work?

Here’s some solution for constant email checking.

Turn off email notifications! That’s the number one solution.

Resolve firmly to check your emails twice or three times a day. Schedule this.

I like to check emails first thing in the morning before I start my scheduled tasks for the day. I also check them as I sign off for the day.

What works best for you?

Put in the discipline and use all that extra time to work on your top project.

3 Time wasters online: Social Media

Checking social media is like getting caught up in a Florida sinkhole, there is no bottom in sight.

Recently MediaKit did a study on how much time we spend on social media. It’s a great article:

Click here to read it: HOW MUCH TIME DO WE SPEND ON SOCIAL MEDIA? (Lots of awesome graphics.)

I’m as guilty as the next girl checking Facebook for research…but there is a post by a friend of mine with a cute cat video which is so cute you just have to watch. Right below it is a post from another friend with a great quote, and below that is a….you get the picture. Before long an hour has escaped and that research…”What was I looking for again?”

Also, limit the number to social media platforms you visit or use. It’s better to work with one or two effectively than to spread yourself thinly over 4 or 5 platforms.

(Currently, I am researching Instagram. Watch for an article soon.)

Last week I talked about Four Hot YouTube Marketing Benefits

Conclusion:

There are many more time wasters online, these are just my top three.

I can be much more productive by following my own suggestions that are included here. They aren’t difficult to put into action,  just simple awareness.

So. while sneaking off to a movie with the girlfriends on a hot summer afternoon and indulging in ice cream afterward isn’t recommended it’s okay once in a while. Right?

However, understanding what you could be doing with that wasted time is a very good motivator to institute some of the time savers I suggested here.

Now I’m going to ask you to be truthful…what are your biggest time wasters online?

Four Hot Youtube Marketing Benefits

Youtube logo

Youtube marketing benefits are hard to ignore in a world of shrinking attention spans, especially for the written word.

YouTube Stats

Before I talk about the benefits I wanted to share some statistics from YouTube:

  1. This is mind-boggling: Almost 5 billion videos are watched on YouTube every single day.
  2. The total number of people who use YouTube – 1,300,000,000.
  3. Google’s annual revenue generated from YouTube is $4,000,000,000.
  4. This hurts: The youngest YouTube star Ryan ToysReview who is 6 years old made $11,000,000 in 2017.
  5. If you doubt mobile matters: The average number of mobile YouTube video views per day is 1,000,000,000 (No I did not add too many zeros).

Source: Merchdope.com YouTube Statistics

Accordingly, I rest my case.

You need YouTube video.

YouTube Marketing Benefit Number One: Video Establishes a Direct Connect to Your Customers

Youtube Marketing Videos provide direct face to face interaction with your audience.  This helps people to identify with you and helps you to reach out to people on a more pe rsonal level.

It is vital for any business to build an emotional connection, with their audience. Video can help you to do this by capturing people’s attention. You can deliver your message and build relationships with multiple people at the same time.  It also does so in an inoffensive way.

People will start to feel like they are a part of a community and not just buying a product or service from the company but from an individual or individuals.  

 

YouTube Marketing Benefit Number Two: Video Helps to Build Trust

Gone are the days that a picture and name build trust online. Now video is king. By producing videos be they tips, interviews, how to’s,  product testimonials or customer testimonials, you automatically create a powerful branding effect. People see you as a real walking, talking individual. They quickly get to know, like and trust you in a way print media simply can not duplicate.

Video is also a great means to showcase your expertise on a subject. Moreover, video brings things to life in a way a photo can’t achieve.

YouTube is also a good way to showcase your content.

Top view video with 5,361,024,099 views in less than a year! (Sorry not marketing related just very interesting.)

 

YouTube Marketing Benefit Number Three: Bigger Audience and Visibility

Youtube Montly VisitorsYouTube,  is the number two search engine on the net today.  Not only this, but people are watching YouTube now even more than ever.  It is even more popular now than TV.  See the stats below that support this fact. 

  • By 2025, half of the viewers under 32 will not subscribe to a pay-TV service.
  • 6 out of 10 people prefer online video platforms to live TV

Source: Merchdope.com YouTube Statistics

 

People like to watch things more than read things.  People are also using YouTube for research. With this gain in popularity, it is only going to continue to bring you more customers as time goes on.  

Having the video blog on your YouTube channel will help you reach a much bigger audience, and it will contribute to building an online presence for your business.

Another thing that you can do is post your YouTube video to your social media sites.  This will help you to gain more connections and get them connected to your videos and blog.

You see how are these things can work together.

YouTube Marketing Benefit Number Four: Get Ahead Of Your Competitors

beating the competitionUsing video is a great way to stand out from the crowd.

Many people are still not using YouTube. So you have a chance to get established ahead of the growing number of entrepreneurs who are beginning to understand the power of YouTube marketing benefits. 

Granted it takes some courage to get out there and put yourself in front of an audience. More than courage it takes a willingness to be vulnerable and to step into the unknown. 

As Brene Brown says “Vulnerability is the birthplace of innovation, creativity, and change.”

However, if you can embrace the uncertainty that comes with putting yourself out to the world you will find that marketing on YouTube will help you in all aspects of your business online.

 

Conclusion

Since creative marketing is only continuing to grow, video marketing  is the way to becoming more recognizable in our  industry. 

One thing I would suggest is to be yourself don’t worry about making mistakes it makes you human and relatable.  

What is your biggest challenge in using video in your business?

 

5 Things No One Told Me About Blogging

Blogging is one way to increase your presence online. It helps you develop your expertise and your brand. A blog is a place to house your content which can then be used in multiple ways.

If you are serious about building a business online blogging is an essential tool.

As a new blogger, I’m struggling with some things I wasn’t told ahead of time. Some of them held me back and some things, like finding my voice is an ongoing process.

Here are 5 things no one told me about blogging.

1 Don’t Fear Competition

Crowds of bloggers
Bloggers around the world

With blogs and bloggers numbering in the millions, starting a blog is intimidating.

WPVirtuoso estimates there are over 152 million blogs! (Source: WPVirtuoso How Many Blogs Are on the Internet) The same article states that: ” a new blog is created somewhere in the world every half a second.”

Are you ready to run for the hills?

However, if you have something unique to say or a special expertise, or you’re especially good at interviewing experts, either one or both of these avenues might be right for you.

 

The important thing to remember is you are not competing with every single one of those blogs.

2 No Expertise? You Can be a Reporter

How to Steal Like and ArtistMany people online appreciate those who can report on what is going on in their niche. The sheer volume of content makes it impossible to be aware critical information they need to find success. Therefore, in the role of a reporter, you can create valuable content for your audience.

Google Search is your best friend in this role. Searching for articles, new, forums on the topic you report on will give you more material that you could ever use.

It’s not about copy that information, but rewriting it to suit your style, or repurposing the content. For example, you could take an article and make an infographic from the information.

This is a great way to build a large following, especially if you put your own unique slant and personality into your writing.

If you are worried about copyright issues doing this I recommend a book, How to Steal Like an Artist. It’s a short fun book to read and show why and how to steal like an artist.

3 Profitability Takes Time

Blog logoIf you plan to use your blog as your primary source of income then patience and persistence is a virtue.

I’d recommend you read a couple of blogs about blogging to help you understand the ins and outs of making money as a blogger.

Try: Copyblogger or Blogging Basics 101

You’ll need time to build a following and get subscribers, which is why it’s best to start blogging part-time while you do something else for income.

But if you find the right topic – and most importantly, you find your tribe – then it is possible to build up to a very decent 5 and even 6 figure income.
However, if there are other uses for a blog.

The reason I have a blog is to house my content to make distribution to my list easier and to extend my social media reach.

Either way as an internet marketer a blog is one of your best relationship building tools.

4 Find Your Voice

A Cat Finding it's VoiceFinding your blogging voice will take time, practice and action. With time your own voice will begin to manifest.

So why do you need to find your voice?

You don’t want to sound like everyone else, nor do you want to appeal to every person out there.

First, when you have your own unique voice, people have a reason to like you. You’re authentic, and you have something to say. Don’t be afraid to state your opinions and back them with facts. This will cause your tribe to gravitate to you as you build more and more rapport with them.

Second, if you try to appeal to everyone, you will appeal to no one.

Choose your perfect reader and then speak to this person.

For example, if your topic is motorcycles, you wouldn’t want to appeal to everyone who has a motorcycle, doesn’t have a motorcycle, likes motorcycles and even doesn’t like motorcycles.

But if you speak to the 55-year-old dentist who rides his Harley Davidson on weekends, then you’ve narrowed your niche to professionals on Harleys. And while this excludes most everyone else, it makes those professionals on Harleys much more likely to become loyal readers and listeners.

5 Become Well Connected

ConnectionsAs I suggested in point three reading other blogs about blogging is a good way to learn your art. You can also find other blogs in your niche to see what they write about. Commenting on articles you see and like helps build those connections. Don’t be afraid to reach out to other bloggers to ask questions.

As you become more connected your reach expands and so does your authority. You start to build that important equation of know like and trust.

Also follow bloggers on social media, Facebook, Twitter, and other platforms you like to use yourself.

While people blog for a multitude of reasons for an internet marketer blogging is an essential tool that makes growing your business easier overall.

Whether you want to use your blog simple to house and share content or to build your blog into your primary business income, you will be inspired, challenged and sometimes frustrated the process but you will never be bored.

What obstacles stand in your way of starting a blog?

© Kerri Foster

 

One thing that I am using that is bringing me results and builds my email list is Funnel X Project.

This funnel is set up to help me earn from four different income streams at one time.  It builds your list first then has video directions in it to help people to set it up.

It also makes sales for you with a video sales presentation built in.

This system is currently making sales for me daily.  You have nothing to lose give it a try today.

The funnel itself is worth $999.00 And is Available For a limited Time  Get the Funnel for Free Today!!!

For tips on how to set up your funnel, you can read my article

5 Simple Marketing Funnel Mistakes New Marketers Make

 

 

 

 

 

Three Essential Elements For List Building

List Building activities

List building is the centerpiece of all your business activities online.  You’ve heard all the arguments about this, all the reasons why you need to do this. Yet! Nathalie Lussier really hits home with the quote below.

“List building is like flossing… you know it’s good for you, but you don’t always feel like doing it.”

Source: Nathalie Lussier

So like flossing, you need to make list building a habit. It’s not difficult either.

There are only three essential elements for this building which I am outlining here. Get these elements performing for you and list building becomes second nature, just like flossing.

The First Essential List Building Element: Capturing Name and Email Address

Without floss, it’s pretty hard to floss your teeth. Without a means to capture a name and email address nothing happens.

This use to be a difficult process, but these days finding a page to capture names is fairly simple. You don’t need any technical skills. There are many done for you products out there.

Basically to capture names and email addresses you need a lead capture page.  Usually, the lead capture page offers the potential subscriber something of value in exchange like a free report that solves an immediate problem, a cheat sheet, or a checklist or video.

Fail proof headlines

Some people like to write their own lead magnet as these free reports are called. If you have the skill and talent for writing go for it.

However, that’s not necessary.

As you can see to your left this sample of a Lead Capture Page (LCP) offers a report and a place to sign up with name and email address.

The name is then captured in your autoresponder this is important.  You need to make sure any LCP you use goes to your autoresponder.

To make it even simpler you can become a member of Your Viral List and have access to over one hundred lead capture pages all set up and ready for you to use.

Click here to sign up and get a ready made lead capture page.

The Second  Essential List Building Element is The Mechanics of List Building.

The mechanics of list building These are the tools most people associate with List Building

An Autoresponder. If you don’t have one I suggest either of the two below. Both have free trials as a way of trying out the service before you commit. 

Get Response

Aweber

A Tracking Service. Tracking your results helps you focus on what is working for you. I’ve done this to build a list of safelists and mailers that convert really well for me. 

I recommend Trck.me as the easiest tracker to use with all the features you need.

Click here to get your Free Trial

A Lead Capture Page.

I’ve already talked about Your Viral List as the easiest way to go. 

You Viral List

The challenge with the mechanical elements is learning how to use the program to maximum benefit.

A little bit of patience and persistence is all that’s needed to conquer these elements. However, most good programs offer excellent video tutorials coupled with responsive chat lines where you get help on anything.

Don’t be afraid to ask for help! Believe me, a real non-techie, I can’t tell you, (I won’t because it’s embarrassing) how many times I’ve called on the good people at Aweber and Get Response to show me how to do very basic things.

After a while using these programs you’ll start thinking of yourself as an expert ready to help someone else.

Which brings me to:

The Third Essential List Building Element: Building Relationships.

Building Relationships in List BuidlingRelationship building is about learning to apply best email marketing practices, engaging your list to find out what their problems are so you can offer solutions and ultimately sell solutions to your list to generate income for your business.

Trial and error, experimentation and studying the masters are qualities that will help you in this area of list building.

What marketers do you follow? Are they doing a good job of building a relationship with you? As you look around online you will notice the marketers who are building a relationship. Examine what they are doing and copy it as best you can. Even better connect with them. Amazingly, you’d be surprised how many marketers are more than willing to help.

Summary

Here is a good simple article written, on the subject of building relationships with your list, by Tracey Lawton: Build Your Relationship With Your Subscribers With These 7 Simple Ways.

 

“You don’t want a huge list.  You want an engaged list….the gold isn’t in the list anymore, it’s in the engagement.”  Scott Stratten.

Therefore, as the quote says when it comes to lists it is not the size of the list but the engagement of the list that counts.

Most importantly, remember while list building may be like flossing, something you sometimes don’t feel like doing, learning to use these essential elements of list building every day will help you develop an engaged and profitable list.

 

What is your biggest challenge in using these elements effectively?

© Kerri Foster

One thing that I am using that is bringing me results and builds my email list is Funnel X Project.

This funnel is set up to help me earn from four different income streams at one time.  It builds your list first then has video directions in it to help people to set it up.

It also makes sales for you with a video sales presentation built in.

This system is currently making sales for me daily.  You have nothing to lose give it a try today.

The funnel itself is worth $999.00 And is Available For a limited Time  Get the Funnel for Free Today!!!

For tips on how to set up your funnel, you can read my article

5 Simple Marketing Funnel Mistakes New Marketers Make

 

 

 

Five Effective Strategies for Working From Home Productively

Working from home can be a challenge. But part of the dream of building an online business is to do away with the commute, or the need to be away from home 5 or 6 days a week. Or just to be closer to the family. I’m not sure what your home is like but mine borders on chaos most of the time. So I had to come up with some effective strategies to make working from home productive while reducing distractions as much as possible. I know that your situation is unique. We all have unique situations. Perhaps all of my strategies won’t work for you, but I hope enough of them do, or they spark unique strategies to fit your set of circumstances,

1 Creating You Office Space

Home Work Space Depending on your situation having your own space to work from is critical for your productivity and organization. It could be like this one tucked into a small corner in a room or using a large closet or clearing a corner in that overfilled garage. This gives you the psychological advantage of having an actual “place” to go where you do your work. It also gives you a space to keep all your tools for working online, including any hard copy files, and your computer. This saves on time and effort.  If you are using the kitchen table once everyone is out of the house, you need to clear off the surface them got fetch all the items you need to get to work. This can be a big disincentive to actually getting to work. Without that workspace to go to each day, it can create a huge disincentive and create procrastination things you want to avoid if your time online is to be productive.

2 Set a Start Time Each Day

Schedule a timeThis falls under the category of discipline. If you are used to going to a job or still do, working from home can seem quite liberating, until you realize you’ve spent the whole day outside gardening, or baking, or shopping! That’s why you need to set a start time to be at your home office. Obviously, this could change from day to day. If you have a job outside the home and you have different start days, it would be beneficial to put a start time in your calendar to remind you what time you need to be at your home office. The more you treat working from home just like any other business or job the better your results are going to be. Make the time you spend at your home office realistic. Unrealistic plans can be counterproductive. When you first start doing this you might find it a bit of a juggling act. But stick to it. Even if you don’t always sit down when you plan to, be persistent in setting the time you will be at your desk. Failing to use this strategy can often lead to the loss of the vision you had when you decided working from home in your own business would be the answer to living a life of your dreams.

3 Set an Agreement with Family Members

Family agreementsIt’s best to set that scheduled time to be at your home office around a time when you are less likely to face family interruptions. But you also need to get an agreement with family members. Set some basic parameters or rules. If you plan to work for two hours each evening after dinner, then get the family to buy into that. Explain the reasons this time is important to you…and to them. See if you can’t get a voluntary agreement, rather than just laying down an authoritarian rule that has to be followed! Flexibility is a key here. But beware, flexibility can quickly become an excuse for not doing the important work of building your business dream online. First set the standard, be strict with yourself an family or you will never get this idea of your special time to sink in. Once the family understands how serious you are about respecting your hours in your home office, then you can allow yourself to be flexible in taking part in a spur of the moment family events.

4 Set Daily Goals for Your Online Activity While Working From Home

Write Out Your GoalsDreams need to be big, but goals are the opposite. They need to be small manageable steps you can accomplish within a comfortable time frame that move you closer to that big dream. The rule of thumb is never to focus on more than three goals each day. If you have limited time you might focus on accomplishing one step in an overall larger plan. However, you set goals for yourself, be sure to write them down. Writing down a goal is the first basic step in accomplishing it. Click here to see a great article

5 Allow for the Unexpected

Bend don't breakWorking from home an be a dream come true. Using the strategies I’ve outlined above will definitely help you make the transition from working outside the home to working productively in your home office. However, the unexpected will happen no matter how prepared you are. Be willing to bend in the face of some unexpected circumstance. Adhering to a schedule when things have gotten out of hand isn’t good from your sanity. Sometimes it’s been to just go with the flow than try to resist. You’ll know when these events happened. Always be wary that you are not using events as excuses. But flexibility is a marketing skill that will serve you well over the long run.
“Notice that the stiffest tree is most easily cracked, while the bamboo survives by bending in the wind. ”  Bruce Lee
Working from home has been a blessing for me, allowing me to spend more time with family while also allowing me to build an online business from home. While I’ve suffered through some frustrations there is nothing to compensate for working from home. Following these 5 strategies will help you make that transition or help you improve your productivity while working from home. ©  Kerri Foster   One thing that I am using that is bringing me results and builds my email list is Funnelx Project. This funnel is set up to help me earn from four different income streams at one time.  It builds your list first then has video directions in it to help people to set it up.  It also makes sales for you with a video sales presentation built in.  This system is currently making sales for me daily.  You have nothing to lose give it a try today.  The funnel itself is worth $999.00 Get the Funnel for Free Today!!! For tips on how to set up your funnel, you can read my article

5 Simple Marketing Funnel Mistakes New Marketers Make

       

6 Key Reasons People Enjoy Success Online And Avoid Failure

successful people

Success online is an elusive goal for most people.

Sadly in the online marketing area 90% of people who look for a way to make money online fail.  It is a fact of life, but you do not want to be part of the 90%. You want to be part of the 10% who succeed. (see Why Are So Many Internet Startups Failing Today)

Most articles approach this statistic from a negative angle. Why businesses fail.

I wanted to take a more positive slant and focus on turning those negatives into positives.

Here’s a quote to get us started:

“Losers quit when they fail. Winners fail until they succeed.

Robert Kiyosaki

1 People Enjoy Success Online: Don’t Go for the Get Rich  Quick Schemes

Dreaming of Getting RichSuccessful people understand that it takes work, effort, and investment of time and money to get a good return on that investment.

If it looks to good to be true then it probably is.

I know you’ve seen those websites with the big house, fancy cars and a yacht moored at some glamorous location promising you it’s all done for you. All you have to do is join. Instant success.

Believe me when I tell you they don’t work. I learned the hard way.

If you want success, you need to go with programs that have proven themselves over the long term.  Earning an income online takes time and lots of hard work. It isn’t fast or easy, so don’t believe anyone who tells you that it is.

We want to appeal to everyone and get rich quick. We want to be millionaires. I’ve got this plan to buy Tasmania you see.

Angus Young

2  People Enjoy Success Online Because They Are Prepared to Invest Time and Money

Invest in Yourself

To run an online business or make money online, there are tools that you need and they are not all free.

You will need a means to capture your an email list of prospects.  This is called an autoresponder. You also need to have a domain name and website hosting.

Successful people understand the need to invest in the right tools to help them succeed.

But many people bring a “free” mentality to online business that they would never think to take to bricks and mortar business.

For some reason, many people believe they can create a business online for little or no investment.

Perhaps it’s all those get rich quick schemes.

When you layout real money for products and services you will work harder to get a return. Whereas, if you haven’t invested anything…what’s to lose if you don’t put any work into it?

If you have limited resource, find someone to work with and set up a monthly budget for your business.

“Most people try to get rich by being cheap.” 

Robert Kiyosaki

3 People Enjoy Success Online Because they Do Their Reseach.

research shockMake sure that any program you want to join or promote has a good product behind it.  

Test it out.

Find out how long has the program been running. Who is the owner? If there is no mention of the owner’s name then be careful.  You want a program from someone you can trust.

Check out online reviews. Ask other people who are using the program how they like it.

Do your due diligence. Don’t jump before you look.

 

Risk comes from not knowing what you’re doing.

Warren Buffett

4 People Enjoy Success Online Because they Don’t Quit

Don't QuitBuilding a business online takes time. It doesn’t happen overnight. But for people who haven’t invested, they don’t have much in the game. Therefore, when things get a little tough they walk away in disgust and say it doesn’t work.

Successful people do the opposite.

Persistence, patience, and perseverance: those are the words successful people understand.

“No, I don’t ever give up. I’d have to be dead or completely incapacitated.”

Elon Musk

What will keep you going in the face of adversity?

A no-quit attitude is a must.

5 People Enjoy Success Online Because They Understand the Need to Build an Email List

Building and Email ListIf you are going to be successful online you need to have an email newsletter list.  It is that simple.

Truly the money is in the list.

Your list allows you to stay in touch with those who are interested in what you have to offer.  

However, you don’t just send your list emails trying to get them to buy from you. 

You need to give value to your list and build relationships by sharing good content with them.  The best content is what will help them solve their biggest problems or accomplish their most important goals.  When you have a relationship, you will be able to send them recommendations, and they will see you as a trusted adviser and want to buy from you.

“If you’re not building an email list, you are an idiot. I know that’s harsh, but when companies can destroy your business in one fell swoop you should rely on things you can control.”

Derek Halpern

6 People Enjoy Success Online Because They Take Action

ActionThis seems like a very simple idea. All the previous steps are about taking action.

Things can sound really great in theory but until you take action nothing happens.

A large number of people believe that they personally don’t have to take action, just others around them need to do that.

Many of the programs and online business plans are designed to appeal to people who don’t want to take action.

An idea not coupled with action will never get any bigger than the brain cell it occupied.

Arnold Glasow

 

The best way to increase your chances of being in the 10% who experience success online is my following what successful people do as I’ve outlined here. 

Do you have a set budget you use to invest in yourself? 

© Kerri Foster

One thing that I am using that is bringing me results and builds my email list is Funnelx Project. This funnel is set up to help me earn from four different income streams at one time.  It builds your list first then has video directions in it to help people to set it up.  It also makes sales for you with a video sales presentation built in.  This system is currently making sales for me daily.  You have nothing to lose give it a try today.  The funnel itself is worth $999.00 Get the Funnel for Free Today!!!

For tips on how to set up your funnel, you can read my article

5 Simple Marketing Funnel Mistakes New Marketers Make

 

 

7 Content Marketing Techniques to Power Up Your Online Business

Content Marketing

 What is content marketing?

Dictionary.Com defines it this way:

A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

There are so many strategies and tactics being thrown around that it makes it difficult to know where to focus for the best results. However, content marketing is one of the best places to start.  

Content marketing helps you:

1 Attract customers who prefer to learn rather than be sold. (The majority.)

Content Marketing

(Source: Why is Content Marketing Important.)

2 A way to show your expertise in your topic or subject.

3 You add value to your customer by providing information that helps them solve a problem.

4 You can use the content in many different ways to build your brand.

5. Sparks conversations with your customers or begins a word of mouth referral system.

 

Now that you can see the importance of content marketing let’s look the seven techniques you can use to power up your business.

1. Create valuable content

 

Create Good ContingBy posting good content on your blog you will get 77% more traffic and 97% more links than those businesses that do not.  

Make sure that the content gives your customer or subscriber value.  

Moreover, ask yourself if the content is on topic.

Don’t talk about the best coffee shops if you are focused on herbal teas.

Use lots of examples, graphics, and pictures to make your text more interesting.

Don’t be afraid to be controversial.

Ask introspective questions.

 

Make sure you post regularly. Create a posting schedule and stick to it.

Remember each piece of content you post to your blog, on your post cast, or video channel builds your authority, expertise, and brand.

2. Use Social Media to help you Connect with Your Audience

Facebook is one of the most powerful ways to connect with your audience.  I suggest you create a Facebook page or group so that people have a place to connect with you and others in your group.  By regular posting and interaction you can create strong relationships this will only strengthen your business

Social MediaStatistics suggest that most people spend, on average, two hours a day on Facebook. With over a billion users this makes this platform a great place to find prospects and to engage with them.

Twitter, Linkedin, Instagram are all dynamic social media platforms where you can show off your content and attract more attention your business and brand.

A search on Google will quickly reveal many excellent E-books on how best to use each platform.

Focus on one or two platforms that most appeal to you.

Make sure you follow a posting schedule that supplements your blog.

For a great article on the best social media platforms for content marketing read:

The Best Social Media Platforms for Social Media Marketing in 2018

3. Remember to Use Keywords

KeywordsNinety-five percent of all purchases begin with someone searching for it on google.  However, if you properly Optimise your site by adding relevant keywords, you will be found more often by Google. This creates more sales and sign-ups. This will also increase your ranking and prove your trustworthiness and drive more organic traffic to your site.  

Moz.com defines a keyword this way: Keywords are ideas and topics that define what your content is about.

As a blogger, I highly recommend Yoast as your go-to plugin for SEO.

4. Launch The Awesome Power Of Social Media Advertising.

Advertising on Social MediaSocial media ads turn viewers into paying customers. “Paid Social Ads ” promotes your content to your target audience. With Facebook ads, for instance, you can target by country, age,  and interests. This makes Facebook, and other media platforms, a powerful way to reach your ideal or target customer.

These ads can be tailored to fit any budget.

You can easily scale your advertising. As revenue grows so does the budget you have available to purchase even more advertising.

My advice is to stay slow, experiment with your graphics and your message.

Then as you learn what works and you gain more confidence you can start to take bigger risks.

You don’t have to be a marketing guru to take advantage of this form of advertising to showcase your content and style.

Below is a brief synopsis of The 6 Most Effective Types of Social Media Advertising in 2018 posted in Big Commerce Incorporated. 

Note my highlight regarding using your content as a base for your advertising.

Social Media Advertising

5. Use Valuable Content As Lead Magnets

Lead MagnetThis definition of a lead magnet is from Digital Marketer: 9 Lead Magnet Ideas

“Lead Magnet — noun — an irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information. The goal of the Lead Magnet is to maximize the number of targeted leads you are getting for an offer.”

Premium content offers ebooks and email courses produce 3 times the same number of leads as conventional “outbound” advertising… and it costs 62% less.

You’ve already created the content.

All you need to do is transform your work into a different media to create that high-value piece of content others are willing to give away their name and email for.

 

6. Include a Call to Action

Take actionLike most things in life, if we want something you need to ask.

Here’s a fact:  70% of businesses do not have a call to action on their homepage.

I cannot stress enough how important it is to have an opt-in form and a direct request to fill it out.

This works best if you have a free report to offer or something of value.  

The best way to create a free report or lead magnet as it’s often called is to assemble something from your content marketing.

For instance, you might have a long article about creating a lead magnet. To help you, customers,s you create a short checksheet of your most important points and give that away as a free offer in return for thier name and email address.

It’s not necessary to create new content all the time. It’s important to learn how to reuse or repurpose all that content you create.

Remember all that creative work and time spend composing your content won’t do much good if it doesn’t call to your readers to take action.

7. Use Great Visual Elements

Photo of Apples

 

The purpose of using visuals in your content marketing relates to our growing need to quickly grasp or assess content. You need to grab attention quickly and graphics do that before your text has a chance to put in its hooks.

Visuals also help break up blocks of text which makes the text appear less intimidating to the reader.

The use of infographics is an excellent way to enhance your content marketing using a condensed mix of visuals and graphics.

In fact turning one of your longer pieces of content into a visual graphic is a great way to repurpose your content while giving you a great lead magnet to offer to potential subscribers or customers.

Summary

Content marketing is a critical part of growing your business, creating a brand identity and showing off your expertise so your subscribers and customer come to know like and trust you by the great and valuable content you create for them.

You may try to resist the need to be a content provider. You may claim you aren’t an artist.

But it’s long been established in our  new economy everyone is an artist:

Every human is an artist. The dream of your life is to make beautiful art.

Don Miguel Ruiz

Now it’s your turn to take up the mantle of the artist in you.

Get into action. (Remember: call to action.)

Go out and create a new piece of content to enhance your business and marketing now.

From reading this article what would you suspect is your biggest challenge to calling forth the artist within you? 

© Kerri Foster

 

I am currently using a funnel called Funnel X Project.  This funnel is set up to help me earn from four different income streams at one time.  It builds your list first then has video directions in it to help people to set it up.  It also makes sales for you with a video sales presentation built in.  This system is currently making sales for me daily.  You have nothing to lose give it a try today.  The funnel itself is worth $999.00 Get the Funnel for Free Today!!!

For tips on how to set up your funnel, you can read my article

5 Simple Marketing Funnel Mistakes New Marketers Make

 

 

 

 

 

 

 

Are You Struggling To Write Attention-Grabbing Headlines?

Headline-grabbing article

There are a lot of reasons that we as marketers need to learn how to write attention-grabbing headlines!. Headlines are used to capture people’s attention and can affect all aspects of our business. Today, for example, I used a headline to get you to read this blog post. Some other places that we use headlines are emails, splash pages, and capture pages. In this article, I am going to give you some easy to implement tips that will help you in your efforts to write a good headline.

Six Attention-Grabbing Headlines

A Headline Should Be Unique

Unique finger print

No one even notices the person in the crowd that blends right in.  

If you act the same and dress the same you will not be noticed.

But if you’re the one in the crowd wearing the clown costume or a bright neon shirt you are sure to be noticed.  

Transfer this to your marketing campaigns do something different stand out from the crowd.

For instance, The Adkreator owner, Barb DelGiudice is known for her birds. There’s a woman who sings on video for her lead capture pages.  

These are different than the rest, they stand out. Use your imagination and see what you can come up with.

Ask a Question

Ask Questions

Because your prospect’s brain (and your brain, too) is hard-wired to solve the problem. She or he must keep reading to answer the question… meet the challenge… discover the benefits (or the secret sources of her pain).

A good question headline will ask a question that your audience wants to know the answer to.  You will then need to answer the question in your article if you do a good job you will make them want to look for more articles from you that help them to solve their problem. Here is an example.

Do You Have A Hard Time Getting Visitors to Your Website?

So my article will address how to get visitors to my website

The “How To” Headline

How to Headlines

This kind of headline is very popular today because it works really well.

I think that how-to-do something is probably also something that people would google like: How to get people to read your blog post.  I may type in How do I get people to read my blog post on google and that would take me directly to an article on how to do that.

How to titles offer a fix for a problem your reader is having. 

   

The Numbered Headline

Number Headlines

 Numbered headlines work well because they offer tips or tricks that can solve your readers’ problem or pain point. Using numbers helps the headline to stand out because the reader might be aware of one or two ways to deal with their issue but you are offering six. It’s curiosity. It lures the reader in. 

They asked themselves, “So what other ways can you do this?”

Check out these examples of Headlines Using Numbers

  1. Ten Simple Tips I Use to Get Traffic to My Blog.  
  2. The Top 6 Reasons Why People Fail Online.
  3. 3 Simple Ways to Improve Your Results with Safelists

You can see how these headlines want you to keep reading.

The Who Else Headline

Who am I

Now, these are extremely effective because they imply social proof. People generally want to do what other people are doing.

Examples of this one are:

Who Else wants to learn some simple tricks to get views to your site?

Who Else Wants More Traffic to Their Website?

See Who Else is Using This SEO Trick?

These are easy headlines to create, spark curiosity and just a touch of nosiness.

 

The Weird Trick Headline

Tricks

This has become popular lately because it implies a strange trick that can quickly get the reader what he or she wants.  

For example:

One Weird Old Trick for Cutting Down Belly Fat

Or

Weird Conversation Starters that Women will Respond To Positively 

 

 

 

Try Your Hand at Writing Attention-Grabbing Headlines

There are many ways to write attention-grabbing headlines.

One way to increase your ability to write go headlines is to create a swipe file where you collect headlines that stood out for you.  But don’t use collect. Use the headline format to write titles that match your area of interest.

Let me help get the creative juices flowing.

Send me your favorite attention-grabbing headline, or include it in the comments section below.

© Kerri Foster

I am currently using a funnel called Funnel X Project.  This funnel is set up to help me earn from four different income streams at one time.  It builds your list first then has video directions in it to help people to set it up.  It also makes sales for you with a video sales presentation built in.  This system is currently making sales for me daily.  You have nothing to lose give it a try today.  The funnel itself is worth $999.00 Get the Funnel for Free Today!!!

Improve Your Safelist Results With These 3 Simple Actions

How to Improve Results

We should always be looking for ways to improve our safelist results. 

We want to see a bigger return on our investment which in the case of safelists and mailers often means the work of reading ads so we can qualify to send out mailings. 

Action One: Write Short Emails  

Make it a brief statement that catches the reader’s attention so they will want to click the link.

Readers are looking for the link that will allow them to collect credits. There are not interested in your brilliantly crafted email.

If the email is too long they may will hit delete and move on.

Remember there is no shortage of emails to read to collect credits.

Want visits to your landing page: Keep it short.

The email below is a good example of keeping it short.

 

Hi #FIRSTNAME#
 
If you’ve been struggling to earn your first commission online, then you need a proven marketing funnel.
 
This funnel has multiple streams of income on the back-end, so can add-up into a serious commission generator.
 
It’s completely newbie friendly and you could make your very first sale, as soon as tonight!
 
Take action on this page…
 
Best wishes,
Kerri Foster
Internet Marketing Specialist
 

Action Two: Use A Lead Capture Page To Improve Your Safelist Results

It’s called a lead capture page because the potential subscriber gives his name and email to get what you are offering.

Below is an example of an LCP (lead capture page) I use to capture names.

I use Duel Squeeze or Landing Page Monkey to create my splash pages. The one above was done with Duel Squeeze.  Duel Squeeze builds your list and leverages the efforts of others.  Anyone who uses it it that signs up under you, you will get their signups as well to your list.

Action Three: Use the Filter Function at Gmail.

To improve your safelist results, even more, use filters.Most safelists and mailers insist you use a Gmail address.

Gmail makes it easy to setup and use filters.

If you aren’t sure what I’m talking about I’ve included a good tutorial Youtube Video I made  to show you how it’s done.

How to Use Filters in Gmail.


  

To keep further improving your safelist results I use Referral Frenzy to speed up sending out my emails.

Referral Frenzy is a huge marketing tool that will allow you to get results from your marketing campaigns.  You will get tons of advertising along with the ability to assign credits to your safelists and traffic exchanges without having to log in.  You will also be able to send out mail to over 130 mailers all at the same time. This tools saves me countless hours of time and is a must-have in your business arsenal.  

Click the Banner below to sign up for this essential tool Referral Frenzy.

referral Frenzy

What actions do you take to improve your results with safelists and mailers?

I am currently using a funnel called Funnel X Project.  This funnel is set up to help me earn from four different income streams at one time.  It builds your list first then has video directions in it to help people to set it up.  It also makes sales for you with a video sales presentation built in.  This system is currently making sales for me daily.  You have nothing to lose give it a try today.  The funnel itself is worth $999.00 Get the Funnel for Free Today!!!

For tips on how to set up your funnel you can read my article

5 Simple Marketing Funnel Mistakes New Marketers Make